Networking vendor and Hewlett Packard Enterprise company, Aruba Networks, has inked new customer partnerships in Australia, signing on Dick Smith Electronics (ASX:DSH), Crown Resorts, Fed Square (Melbourne), and the University of Tasmania.
These businesses join some of Aruba Networks’ other large and SME customers in A/NZ, including Scentre Group (Westfield), JB Hi-Fi, Tennis Australia, James Cook University and the Catholic Education Office.
Aruba Networks co-founder and chief technology officer, Keerti Melkote, said the company signing on new customers shows that businesses are embracing a mobile first approach to building the workplace of the future.
In addition, Melkote mentioned that the A/NZ region is a key market for Aruba, attributing recent research from IDC which reported that A/NZ saw an overall WLAN market growth YoY of 5.7 per cent for the second quarter 2015.
“Enabling mobility for employees is arguably the number one priority for enterprise and SME organisations as the industry shifts from the traditional client / server era into a Cloud and mobile first era.
“The recent acquisition by Hewlett Packard Enterprise enables Aruba to deliver an end-to-end wired and wireless solution, with a mobile-first architectural approach. We know this is important to our customers around the world as their employees continue to demand flexibility in the working environment,” he added.
The new partnerships were announced at the company’s Atmosphere A/NZ conference, which also highlighted how a new generation of users known as #GenMobile are transforming every aspect of work and personal communication.
The event, which gathered more than 300 business leaders and technology and mobility experts on the Gold Coast also focused on creating the digital workplace, designing the campus of the future, engaging shoppers and customers via mobile engagement using Aruba beacons and implementing comprehensive mobile security policies.
Aruba A/NZ managing director, Steve Coad, said #GenMobile is dramatically impacting and changing the way businesses must think about their technology infrastructure and the tension is creating significant opportunity for businesses and partners who are consulting to organisations in this market.
“How companies choose to deal with #GenMobile today will have a profound and lasting effect on their organisations well into the future, as they grapple with designing workspaces, retail environments and learning campuses that meet the demand for the mobile-first, Cloud-first applications these users crave,” he said.