We invest in where our customers are: Autotask

We invest in where our customers are: Autotask

Claims its customers are at the center of its operations

We invest in where our customers are: Autotask

We invest in where our customers are: Autotask

Autotask’s movements in the channel are focused on increasing value for its customers, according to the company’s president and CEO, Mark Cattini.

He claimed the company’s platform aims to improve business processes for customers and as such, the customer is at the heart of all it does.

“it’s about our customers delivering a better experience for their customers and that’s why remote monitoring management (RMM) is so critical to our focus. That’s our attention and retention strategy going forward,” he said.

According to Cattini, IT is no longer a cost-centre gatekeeper of systems but it’s now measured on its ability to deliver business impact. As such, with the recent acquisitions of CentraStage and Soonr, it established itself as a player in the RMM space with a security, mobile and collaboration differentiation.

“We don’t want to be a ‘me too’ technology player in the market. Our approach is to innovate and provide value that isn’t in that space. So in February, we’ll be launching an advanced integration solution that populates inventory and integrates reporting.

“We own the IP of all our technology and we see strategic value by innovative disruption and differentiation because RMM as a stand alone tool will soon become obsolete,” he mentioned.

Acquisitions have been part of the company’s growth strategy but according to Cattini, any future acquisitions will have to be market driven.

“If there’s something really compelling, that adds value and we can differentiate by innovating, then we will be interested to own the IP. Not if it’s a ‘me too’ business because then, there’s no room to integrate and innovate.”

And the company plans to grow the top line in the coming months. Cattini said the channel has been key in its business expansion and plans to increase its involvement with its partners.

“The world is moving more towards managed services and with more people wanting to manage devices remotely, especially with the Internet of Things growing, these things will need to be managed, secured, and integrated.

“There is no end to these devices and applications, so in terms of integrating the real world with the virtual IT world, there’s a lot of innovation that hasn’t happened yet and managed service providers will be a part of that,” Cattini said.

Cattini added that it also aims to transform industries through base technologies, focused around customer experiences.

The company has been on a growth spurt in the past few months. It launched a new UI in January this year – it’s been made more human centric and role centric instead of module centric and feature centric, unveiled a new office in Boston, and is to open another new office in the Amsterdam next year.

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Tags autotaskgrowthdayasecurityInternet of Thingsstrategy is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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