Flash storage solutions company, Nimble Storage, has appointed Janet Matsuda as vice president and chief marketing officer. The company said her new role will add to the company’s executive bench and position Nimble Storage to gain market share in the $US20 billion addressable market for storage. She will report directly to chief executive, Suresh Vasudevan.
“As we double down to accelerate customer acquisition in the enterprise segment, we must leverage our marketing investments to establish the Nimble Storage brand with enterprise IT leaders,” Vasudevan said.
“Janet brings in-depth marketing expertise and a proven track record in building category-leading brands and executing highly-effective marketing initiatives that boost brand awareness and revenue growth.”
Matsuda brings nearly 25 years of high-tech business-to-business marketing expertise to Nimble and will draw from her most recent positions at Blue Coat Systems, AMD and Mercury Interactive. Under her leadership at Blue Coat, the marketing team revitalised the brand and built a demand creation engine, contributing to a company valuation that nearly doubled in three years.
“Nimble is already leading the pack of disruptive storage firms. Increased marketing and sales investments will propel the company through the next stages of expansion and growth. I look forward to working with the team to position Nimble Storage as the next market leader in the storage industry,” said Matsuda.
“It’s energising to join an organisation with passionate customer advocates, breakthrough technology and strong revenue momentum.”The company has also appointed Dan Leary to the new role of vice-president of products, solutions and alliances. The new role finds Leary move from vice -president of marketing, a role that he held for several years, to new responsibilities at the company including product management, technical marketing, solutions marketing and alliances.