APIs top of mind for businesses in A/NZ: MuleSoft

APIs top of mind for businesses in A/NZ: MuleSoft

Claims enabling mobile applications, improving customer satisfaction and generating revenue are among key drivers for API adoption

APIs top of mind for businesses in A/NZ: MuleSoft

APIs top of mind for businesses in A/NZ: MuleSoft

Organisations in A/NZ understand the value of having a defined API strategy, according to integration software company, MuleSoft.

In its recent survey of IT decision makers across A/NZ, it found 64 per cent of respondents identify it as a way of accelerating growth through internal data sharing.

The survey, which polled 127 IT industry professionals in A/NZ on the usage and business impact of APIs, also found more than half (51 per cent) see it as a method of driving customer satisfaction through shared services.

In addition, the survey found 87 per cent of respondents have an API strategy in place. Of this group, 73 per cent said their investment in APIs in the next six months is driven by the need to integrate new software with existing infrastructure. And 50 per cent identified enabling mobile applications as one of the reasons for leveraging APIs within this time frame.

Almost half (44 per cent) of them said their API strategy is helping them to grow their business by creating new revenue streams. More than a third (37 per cent) said their API strategy is supporting business growth by enabling them to plug into digital value chains for extended market reach.

When asked to forecast when their API strategy would begin generating revenue, 45 per cent confirmed they are already generating revenue or will do so within the next 12 months.

MuleSoft A/NZ regional vice-president, Jonathan Stern, said the study indicates A/NZ organisations have identified the business potential offered by APIs and are putting them to work and that they spot clear benefits when it comes to improving customer satisfaction and boosting revenues.

“We’re seeing these trends among our customers who frequently tell us about their desire to extend to applications outside their walls and leverage new technologies, such as the Internet of Things.

“The real business value comes from connecting these apps, data and devices together with existing assets. APIs playing a significant role in making this connectivity easier, enabling business agility,” he said.

Some other findings from the survey include:

● When asked to nominate the factors most critical for successful APIs, 85 per cent of respondents identified security. This was followed by usability and simplicity (60 per cent each) and management (54 per cent).

● In terms of the biggest issues faced when deploying APIs, 33 per cent of those surveyed identified design. Other issues highlighted included visibility into API usage (18 per cent), authentication and authorisation (16 per cent) and threat protection (13 per cent).

● Organisations are embracing the Internet of Things (IoT) with 43 per cent of respondents saying they are either already implementing IoT or plan to do so within the next five years. Only 17 per cent said they were not planning to implement IoT.

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Tags data sharinggrowthAPIsMuleSoft is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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