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5 for 15: Adam Smith, F-Secure A/NZ country manager

5 for 15: Adam Smith, F-Secure A/NZ country manager

The keys to 2015 from industry leaders

Adam Smith, F-Secure A/NZ country manager

Adam Smith, F-Secure A/NZ country manager

Key channel plays for 2015

Data protection is now a key issue facing the channel as end users increasingly move towards mobile. This is further exacerbated by the advent of BYOD. It has become evident that basic malware protection is not enough to ensure data security, especially given the current threat landscape. Businesses are therefore looking for more holistic cyber security approaches.

F-Secure is now seeing channel partners looking to pursue a consolidated data security strategy (now including mobile devices) that can be managed by a single, Cloud-based management console.

Key technology for 2015

With multi-device (including mobiles and tablets) becoming a reality for employees accessing their company systems, data protection solutions need to follow employees beyond the office. A single breach can damage customer trust and partner relationships as well as brand and shareholder value.

Business and private users usually only use two or three passwords for all of their accounts, creating a security risk that could let malicious or unauthorised parties access data through a simple password hack. As a result, password management applications are filtering through from the consumer sector. Given the complexity of the passwords generated, it’s essential that the password application has the ability to automatically synchronise across all the user’s devices.

Key message to the channel for 2015

The threat landscape is evolving at an alarming pace, both in terms of the complexity and ingenuity of the attacks, and the sheer volume of threats, which doubled last year alone. Businesses should educate themseles and their staff on what’s out there and what solutions are available to assist customers. Don’t forget, this is not meant to be a customer's domain of expertise; their focus is running their businesses. It is incumbent on a channel company to help them mitigate their risk in this space.

Key warning to the channel for 2015

Doing what was done yesterday is not going to work tomorrow.

It’s important that the channel looks at ways to climb up the value chain. Security is no longer a case of installing a few firewalls and loading some anti-virus software onto your customers PCs.

In corporate security, the Software-as-a-Service business model and cloud-based delivery are disrupting the traditional way of selling security and providing services. Understand how this can help and leverage it.

Key to your company’s success in 2015

Quite simply our reseller and technology partners are the key to our success.

Since our inception in 1988, F-Secure has always had one goal in mind- to help our customers and clients protect their digital assets with advanced software and services in terms of three pillars: security, privacy, and identity.

We can’t do this without the support of our reseller base, whose commitment to promoting our technologies and solutions to their customers justify our 100 per cent commitment to our channel-only business.

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iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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