ASX-listed mobile marketing and payments company, Mobile Embrace (ASX: MBE), has bought Vizmond Media for $2.5 million with a potential contingent consideration of up to a further $3.5 million over three years.
Vizmond is an online and mobile performance marketing business and is forecast to bring in revenue of $2.5 million and $1 million EBITDA during FY16.
The acquisition aims to strengthen Mobile Embrace’s integrated business model with a performance marketing automation platform, and also increases its market share and reach through the addition of multiple revenue generating assets.
These assets include seven proprietary reward based brands with customer databases totaling approximately 750,000 active members across Australia and New Zealand which are growing with approximately more than 3500 new member acquisitions generated daily.
Vizmond’s technology powers an array of turnkey customer acquisition solutions which include: data validation and cleansing, custom tracking, in-depth reporting, customised customer profiling and demographic targeting.
The highly scalable platform automates ROI monitoring with real time optimisation of revenue and profit across any screen.
Vizmond managing director, Brett Tompson, will be joining the company continuing on a three year performance contract aligning himself with Mobile Embrace’s strategic growth plan.
Mobile Embrace CEO, Chris Thorpe, said the acquisition delivers on the company’s focus to strategically grow its business in mobile marketing and payments, delivering revenue and profit, and increasing shareholder value.