New mobile virtual network operator, MeU Mobile, has launched a new social mobile network that aims to offer Australians simple and transparent competitive pre-paid mobile plans. It will run in the company’s Kevin network, which uses part of Telstra’s 3G mobile network.
This news follows the recent announcement that global technology operational accelerator, Yonder and Beyond Group (ASX:YNB) will hold a 45 per cent interest in MeU Mobile. In addition to its investment, YNB provides MeU with access to a large contact base across hardware, software and content providers.
The new network enables consumers to authenticate via social platforms and once signed up, members will have a choice of four new plans, known as Oodlescrikjey, which bundle talk, text and data. Additionally, MeU will advise its members if they are over-spending on the service at the end of the billing cycle, ensuring they are on the right plan for them.
MeU Oodles have no lock-in contracts and users can opt out at any time. Oodles start from $29 and go up to $59. All MeU plans have no flag fall charge and no penalty charges for going over data allowances.
If members exceed their plans, they have the option to purchase add on data packages for a flat fee of $10 per GB or disabling data until the end of the month.
YNB managing director, Shashi Fernando, said MeU Mobile has a focus on today’s data hungry consumer, coupled with customer service delivered to members by a team of Australian member service representatives.
“We’ve noticed customer service is one of the biggest gripes for consumers and one of the top causes for people to change networks. That’s why we’re up front with our plans and have a local team to talk to if required,” he said.
MeU Mobile has also announced the deployment of Inabox Group’s (ASX: IAB) technology as its provisioning gateway. Over the next few months, IAB and MeU Mobile will be working towards providing new features such as data sharing by phone tapping, online chat support where customers earn bill credit by answering questions and easy-click donations.
“There is a lot more to come from this new operator, as it looks to shake up and disrupt the mobile industry,” Fernando added.
MeU SIMs are available directly from the company’s website and members can sign up to the service using their Facebook profile.