Autotask embarks on international growth

Autotask embarks on international growth

Focuses on UK, A/NZ, South-East Asia, Germany, South Africa, Netherlands regions, and other Nordic countries

Autotask embarks on international growth

Autotask embarks on international growth

IT business management company, Autotask, is focusing on its growth globally, according to its international vice-president, Mark Banfield.

He said the company's size has quadrupled since the business started four years ago.

“We have faced rapid growth in the past four years and a big part of that growth was fuelled off international expansion. When I started with the company, international represented five per cent of all new revenue while 95 per cent came from the US but now, 55 to 60 per cent comes from international,” he said.

According to Banfield, the company will delve into the UK, A/NZ, South-East Asia, Germany, South Africa, and Netherlands regions, as well as into other Nordic countries.

Following its recent acquisition by private equity firm, Vista Private Equity, he said the business will grow its attention on the remote monitoring management and Cloud space. In addition, it will look into other technologies that it can bring in to its portfolio and offer to MSPs.

“That gave us a lot of operational benefits because it has a strong focus on operational excellence. More importantly, what it does is give us more funding. The first thing we did was to head out and buy our own remote monitoring management technology, with the acquisition of CentraStage.

“It’s a pure Cloud technology, which most remote monitoring management tools are not. The user experience of the product is in line with our ethos of having user-defined software. It’s also got cultural compatibility. We acquired the company to disrupt that industry,” he mentioned.

In the Australian region, the company has relocated to a new office in Sydney that includes a training facility for its customers.

“MSPs will be able to come by for training. The main value is to have customers and prospects and people in the industry interact with one another. It’s really a MSP hub and we’re going to hire more people to keep up with the growth,” Autotask Asia-Pacific director, Adam Ross, said.

Ross added that it’s looking to hire across the board, especially within sales and technical engineering roles.

“We invest where our customers invest. It’s much more than a software package that we’re providing now. For a toolset that’s so intricate to an MSP’s business, we need the right people on the ground and a good team around it,” he added.

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Tags remote monitoringautotaskgrowthCloudbusiness managementvista is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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