Deloitte launches new studio in Canberra

Deloitte launches new studio in Canberra

Aims to continue to shape the digital market place

Deloitte Digital lead partner, Frank Farrall

Deloitte Digital lead partner, Frank Farrall

Deloitte Digital aims to build its momentum in Australia and strengthen its digital capabilities by establishing a new studio in Canberra.

The studio was designed to cater for a rapid increase in demand for transformational digital services, as a result of recent policy developments and whole-of-government initiatives that create new momentum for change within the public sector.

The establishment of Deloitte Digital’s Canberra studio brings the number of its studios worldwide to 21 and involves digital experts who will be an integral part of the company’s client-facing technology professionals across Australia, the US, UK, South East Asia and Japan.

Deloitte Digital lead partner, Frank Farrall, said it launched a new studio in Canberra as over the last two years, the digital disruption has moved from the edges to the core of the Canberra economy.

“The impact of the digital disruption on the ACT economy is disproportionately large – 86 per cent of the ACT economy is facing ‘big bang’ disruption, as compared with 69 per cent of Australia as a whole.

“In part, this is due to the sheer size of government in the ACT, directly accounting for 30 per cent of the local economy, and influencing much more through the consumption of goods and services. This affects not just Canberra, but every jurisdiction in which federal government operates,” he said.

At a territory level, the ACT Government is using digital technology to engage citizens in dialogue over key initiatives and drive the development of the digital economy through the Digital Canberra Action Plan.

The Federal Government’s Digital Transformation Office is taking up the challenge to push the digital agenda forward with a range of specific initiatives and a dedicated and digitally savvy workforce.

According to Farrall, digital provides new opportunities to change the ecosystem in which citizens, businesses and other organisations interact with government and each other.

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“Digital Government is fundamentally user-driven and brings with it a more mature approach to digital service design and it shifts the focus from online forms to the redesign of government itself – around a digital-centric operating model,” he mentioned.

Deloitte Canberra managing partner, Lynne Pezzullo, claimed the launch of the Canberra based Deloitte Digital studio reinforces the firm’s commitment to digital innovation in the ACT market.

“The Canberra digital team will bring many different perspectives to clients’ challenges and opportunities, combining a footprint in mobile, Web, e-commerce, social and content management with the strength of a global network of digital studios,” she added.

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