EXCLUSIVE: Silver Peak addresses SD-WAN growth in Australia

EXCLUSIVE: Silver Peak addresses SD-WAN growth in Australia

Claims it will revolutionise the industry just as the Cloud did

Silver Peak addresses SD-WAN growth in Australia

Silver Peak addresses SD-WAN growth in Australia

Software defined WAN (SD-WAN) is set to revolutionise the industry just as the Cloud did, according to Silver Peak Asia-Pacific and Japan vice-president, Doug Farndale.

“Everyone was talking about Cloud five or six years ago and and how it revolutionised the way people deliver applications and cost savings in the industry. SD-WAN is about to do the same to the wide area network industry,” he said.

Farndale claimed the Australian market is transitioning from what was dominated by the Multi Protocols Label Switching (MPLS) market to one that is SD-WAN focused. He mentioned that businesses that haven’t got on board with the change should soon or risk getting left behind.

“Around Australia, about 75 to 80 per cent of all companies have an MPLS service. For 15 years, that part of the industry hasn’t changed and broadly speaking, many customers have been happy with it because they haven’t had an alternative.

“Now what SD-WAN does is take the Internet, which is a little less stable, less reliable, and less secure but much cheaper and increase the data integrity, resolve latency issues and offer security,” he claimed.

In its attempt to focus on the SD-WAN space, Silver Peak recently released a new software defined WAN product line called Unity Edge Connect.

Farndale mentioned the new technology offers four advantages that include:

  • Flexibility - Customers can rapidly augment or replace their MPLS networks with any form of Internet
  • Visibility and control - Customers benefit from visibility into both legacy and Cloud applications and gain the ability to centrally assign business intent policies to secure and control all WAN traffic.
  • Performance - End-user satisfaction could improve as a result of consistent and enhanced application performance.
  • Savings - Lowering connectivity, equipment and network administration costs by up to 90 per cent when customers leverage lower-cost Internet bandwidth.

According to Farndale, the channel has a huge part to play in this growing field in Australia.

“Our challenge is to educate the market, get out there in front of customers and show them how it works. Our whole model around WAN optimisation is doing proof of concepts and we need to do the same with the new SD-WAN technology. Our local channel helps us with that.”

Farndale added that because of the size of the enterprise market in Australia, it needs more channels in spreading the word about the benefits of SD-WAN.

“We’re also looking for new channels that can take us into the enterprise space. We’re already established in the mid-market and SMB space so we want to align more with trusted advisors within the enterprise marketplace in Australia,” he said.

Unity Edge Connect is currently in the Australian market as an XS version through its distributors, Ingram Micro and Westcon. According to Farndale, the market can expect the solution to launch in S, M, L, and XL versions in the next six to 12 months.

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