Chipmaker, AMD, has unveiled in Australia a new range of graphic cards that aim to revolutionise the gaming industry. This announcement comes off the back of the recent launch of its new graphics processing unit, the Radeon “Fiji” GPU chip.
Prior to this, its last major release in this segment was in October 2013.
This new array of graphic cards, consisting of the Radeon R9 Fury X, Radeon R9 390X, Radeon R9 390, Radeon R9 380, Radeon R7 370, and Radeon R7 360, all address the demands placed on newer graphic cards.
VR gaming, HD virtual reality, and 4K video are just some of these demands.
AMD chief gaming scientist, Richard Huddy, said the products will be sold through the channel, giving these businesses an opportunity to differentiate in a vast changing graphics card space
“It gives our partners the chance to sell something totally different, and the channel is always quite keen to have something new. This range changes the type of PC that you can build and it’s also a place in the market that nothing else competes,” he said.
According to Huddy, there are plenty of opportunities for the company’s channel partners to build PCs but also to move into the virtual reality space.
“It goes beyond traditional gaming methods and there’s opportunities beyond the typical demographic.
“Imagine what virtual reality can do in the education space, for example. You don’t have to explain to them the world from the ancient romans to how the pyramids were built; you just have to give them a VR headset and show them,” he added.
AMD also announced the pricing and availability of the graphic cards – the Radeon R9 Fury X will cost $979, and will be made available on June 25 in Australia.
All the other graphic cards are available now. The Radeon R9 390X costs $649, the Radeon R9 390 is priced at $499, the Radeon R9 380 is $309, the Radeon R7 370 is $229, and the Radeon R7 360 has a price tag of $169.
They will be available from its Australian distributors, Ingram Micro, Rectron, Achieva, Synnex, Leader, and Altech.