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Western Digital enhances partner program

Western Digital enhances partner program

After a year of partner feedback, the storage vendor adds new features such product solution centres, marketing and on-demand training.

Storage vendor, Western Digital (WD) has enhanced its myWD Partner Program with new features such as product solution centres, marketing and on-demand product training.

Western Digital senior sales manager, Eric Chan, highlighted two main reasons for enhancing its program including the changing market dynamics, which led towards transforming its focus to not just selling storage, but to take an industry-focused storage approach for key vertical market segments. Secondly, it wanted to enhance its partner engagement to provide a seamless online experience.

The storage vendor spent a year surveying and gaining feedback from its myWD partners, resulting in providing solution selling centres on growing markets such as surveillance, NAS and datacentre; industry focused marketing; on-demand online product training through WD university and a points system where members can earn rewards based on WD product purchases from authorised distributors.

Chan said the experience provided an opportunity to understand partner expectations with WD.

“Our primary concern at the moment is streamlining the incentive program and making it more profitable for our partners to sell WD drives,” Chan said. “We will continue to monitor the myWD program to see how well it is working and what the benefit is for our partners. Based on feedback, we will look at any further investment as required to ensure its continuing success.”

Since the myWD program was launched in 2012, it has grown to more than 25,000 partners globally.

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