Genesys has appointed Vaughan Webster as its new regional channel director.
Webster will now take control of the company's A/NZ business as channel director.
Webster has previously held roles in business development, operations, channel management and vendor management at PwC, Alcatel Lucent and UXC Connect.
He was most recently a partner business manager at ShoreTel.
Genesys managing director, Gordon Clubb, said the company remains committed to the channel and would continue to seek out and secure the best talent to drive the business
“Vaughan joins the Genesys team with 15 years’ experience working in the channel and building partner relationships," he said.
"This strategic hire will enable Genesys to further enhance its position as a trusted partner for the channel in this region.”
Webster will be based in Genesys’ Sydney office, where he will spearhead a regional partner support network across both Australia and New Zealand.
"My immediate focus will be building on the momentum established by Genesys’ existing channel program, adding rigour around business planning and sales enablement for its partners", he said.
“The biggest goal for the team is to support our partners and help their businesses grow. We will do this by increasing our involvement in the pre-sales journey, providing more education about our technology solutions and insights into our end-customers’ needs.
“We see ourselves as a true partner in the channel eco-system, participating in the full life-cycle of the sales process, from marketing, sales, implementation and maintenance,” he added.