"Brutal" competition in IaaS causes market upheaval: Gartner

"Brutal" competition in IaaS causes market upheaval: Gartner

Australia set to spend $341.7 million on infrastructure-as-a-Service this year, up 14.7 per cent

Australian organisations are set to spend $341.7 million on infrastructure-as-a-Service this year - up 14.7 per cent - despite "brutal competitive dynamics" causing upheaval in the market.

That's according to Gartner vice president and distinguished analyst, Lydia Leong, who said "brutal competitive dynamics" were forcing many IaaS providers to re-think their business strategy and change, eliminate or replace their current offerings, after failing to secure enough market share.

"The market for cloud infrastructure as a service (IaaS) is in a state of upheaval, as many service providers are shifting their strategies after failing to gain enough market traction," she said.

Global spending on IaaS is expected to reach almost $US16.5 billion in 2015, an increase of 32.8 percent from 2014, with a compound annual growth rate (CAGR) from 2014 to 2019 forecast at 29.1 percent, according to Gartner's latest forecast.

Speaking at the Gartner Infrastructure, Operations and Data Centre Summit in Sydney, Leong said the IaaS solution ecosystem was rapidly consolidating around a small number of market leaders.

"The sky is not falling - customers are getting great value out of cloud IaaS - but the competitive landscape is shifting," she said.

"Few providers have the financial resources to invest in being broadly competitive in the cloud IaaS market."

According to Gartner, 2014 was a year of reckoning for many cloud IaaS providers, and many believe that their current strategy is failing them.

"Some providers intend to launch an entirely new cloud IaaS platform, make substantial changes to their current platform or move to providing managed services on leading cloud IaaS platforms," according to a statement.

"Many providers have indicated that they intend to discontinue or significantly reduce their investment in their cloud IaaS offerings, and others intend to eliminate or replace them.

Leong said Gartner was urging buyers to be extremely cautious when selecting providers.

"Ask specific and detailed questions about the provider's roadmap for the service, and seek contractual commitments that do not permit the provider to modify substantially or to discontinue the offering without at least 12 months' notice," she said.

Market share has also continued to become more heavily concentrated, even while the market has grown dramatically.

Although 15 providers featured in Gartner's new “Magic Quadrant for Cloud Infrastructure as a Service, Worldwide," the market is dominated by only a few global providers — most notably Amazon Web Services, but increasingly also Microsoft Azure and Google Compute Engine".

Between them, these three providers comprise the majority of workloads running in public cloud IaaS in 2015.

In 2014, the absolute growth of public cloud IaaS workloads surpassed the growth of on-premises workloads (of any type) for the first time.

Gartner's 2015 CIO survey indicates that 83 percent of CIOs consider cloud IaaS as an infrastructure option, and 10 percent are already cloud-first with cloud IaaS as their default infrastructure choice.

Cloud IaaS is now used for virtually all use cases that can be reasonably hosted on virtualised x86-based servers, according to Gartner.

"The most common use cases for cloud IaaS are development and testing environments; high-performance computing and batch processing; Internet-facing websites and web-based applications; and non-mission-critical internal business applications. An increasing number of organisations now also run mission-critical business applications on cloud IaaS," according to a statement.

Leong said Cloud IaaS could now be used to run most workloads, although not every provider could run every type of workload well.

"Cloud IaaS is not a commodity," she said.

"Providers vary significantly in their features, performance, cost and business terms.

"Although in theory, cloud IaaS has very little lock-in, in truth, cloud IaaS is not merely a matter of hardware rental, but an entire data centre ecosystem as a service.

"The more you use its management capabilities, the more value you will receive from the offering, but the more you will be tied to that particular service offering."

According to Gartner, organisations must learn to operate in two essential modes, known as bimodal IT, because they can't lose sight of the need to maintain IT operations while they innovate with new digital possibilities.

Initially, most businesses adopt cloud IaaS for mode two: agile IT projects that may be peripheral to the organisation's IT needs, but may have a high business impact.

This affects sourcing: Mode two adoption is often business-led, driven by business managers who hold the budget, need greater agility and have shorter time frames than IT operations are able to accommodate.

Over time, as a business becomes more comfortable with the use of cloud IaaS, it will be used in Mode 1, traditional IT projects as well, usually mirroring the past decade's adoption pattern of virtualisation in the data centre.

Many businesses, especially in the midmarket, will eventually migrate away from running their own data centres in favor of relying primarily on infrastructure in the cloud, according to Gartner.

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Tags Amazon Web Servicesmicrosoft azureInfrastructure-as-a-Service (IAAS)Gartner vice president and distinguished analystLydia LeongGoogle Compute is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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