Actifio picks up momentum in the Australian market

Actifio picks up momentum in the Australian market

Increases its focus on system integrators through setting up a dedicated team and launching a new platinum partner program

Copy data management vendor, Actifio, is on the growth trajectory in the Australian market place.

The US-based vendor specialises in helping organisations to effectively manage their data via its Virtual Data Pipeline technology, which decouples data from infrastructure to enable improvements in business resiliency, agility and access to the Cloud.

Customers also have the flexibility to move their data between their own datacentre or a private, hybrid or public Cloud, and move data between Cloud providers.

In Australia, Actifio is experiencing some aggressive growth in the market during the short period that it has been here, according to regional A/NZ manager, Budd Ilic, who joined the company about three years ago, coming across from VMware.

“We’re partnering with a lot service providers and helping them to build their business,” Ilic said. “More than 50 per cent of our business is in the Cloud/managed service provider space.”

To help maintain its service provider focus, Actifio will be setting up a dedicated team and will also release a platinum partner program to offer incentives, rebates, sales and technical training.

“We’re helping those organisations become differentiators in the market,” Ilic said. “Now with Actifio, they can offer services on backup and recovery; disaster recovery; test and dev and analytics as-a-service all off the same platform, using the same data without having multiple different technologies.”

In Australia, Actifio is distributed via Ingram Micro and Westcon in New Zealand. Some of its top partners include IBM, Verizon, Fujitsu and tier two service providers such as AdventOne, TasmaNet and Logitech.

Australian customers include Westpac NZ, the Australian Stock Exchange and NSW Ambulance Services.

Read more: Avnet builds up its Cloud ACT in A/NZ

“We’re continuing to grow, but one of our challenges is getting our brand name more recognisable,” he said. “Now that we’ve got bigger brand names on board and customer references, that’s helped us and made it a bit easier.”

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