Acronis targets reseller profitability with new channel program

Acronis targets reseller profitability with new channel program

Aligns with shift to service-based selling

Cloud backup and security vendor, Acronis, has launched a new A/NZ channel partner program focusing on profitability as the channel shifts to service-based selling.

The new program is designed to help partners capitalise on new revenue opportunities while delivering a better experience to their end-customers.

Acronis channel business manager, A/NZ, Rose Old, said the program further strengthened the company's commitment and support to partners with the introduction of a new channel incentives structure that rewards demand generation and high value selling.

"It also provides access to a wide range of sales and readiness resources to help partners strengthen their competencies, target the right customers, deliver the best value proposition, and differentiate their business for maximum customer adoption and profitability,” she said.

Through the program, Acronis partners can sell the entire suite of new generation data protection solutions.

Powered by the Acronis AnyData Engine, this set of solutions lets organisations capture, store, recover, control and access data in virtual, physical, Cloud, and mobile environments.

Old said the program had been rebuilt based on partner feedback.

"We’ve spoken with distributors and partners during the 12 months before the launch to find out what was missing from the program and what our partners would like to see included," she said.

"This new program is built to boost the reseller’s profitability and in turn help businesses evolve and transition to the Cloud.”

It is a multi-tier, progression-based program that offers three levels of participation (Acronis Authorised Partner, Acronis Gold Partner, Acronis Platinum Partner) to distinguish and reward a partner’s sales performance, certification commitment, and marketing collaboration.

Each level has a specific set of requirements, benefits and resources aligned to help partners drive business growth and profitability.

Ingram Micro general manager, Lee Welch, said the new program was a great strategic move for the vendor.

"With the shift to service based selling, we see profitability being far more relevant and Acronis’s Partner Program focuses on just that – profitability," he said.

Read more: Ingram Micro brings Condusiv to Australia

"The program will see our reseller partners enjoy greater financial benefits such as back-end rebates, co-op funds, and an accelerator on renewals and reach products, with impressive financial outcomes.

"More than just a program, it is a business engagement tool that will allow Ingram Micro and our business partners, to re-invest, drive greater commitment and collaboration.”

To support the new partner program, Acronis created the Acronis Partner mobile app.

The new app is an additional channel of communication through which Acronis maintains its partner community.

Read more: Ingram Micro signs up Acronis in Australia

With this app partners can solve customer problems, learn about events and programs, request a quote and stay updated on the latest news and most current promotions, product packaging and pricing.

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Tags Lee WelchIngram Micro geneeral managerAcronis channel business manager A/NZ is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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