Brightcove targets media industry with AWS partnership

Brightcove targets media industry with AWS partnership

Achieves AWS Partner Network digital media competency

Cloud services for video provider, Brightcove, has achieved Amazon Web Services Partner Network digital media competency.

The new competency is based on its technical proficiency and track record with Media and Entertainment companies.

The APN Digital Media Competency is the newest competency added to the APN Competency Program.

It includes APN Partners that have demonstrated success in helping Media and Entertainment companies including, film and TV production, post-production, distributors, OVP and broadcasting, by delivering solutions that assist in the creation, management and distribution of digital content.

Brightcove’s suite of cloud-based products provide rich, end-to-end solutions for these industries, as well as scalable standalone building blocks for developers to build custom solutions, according to a company statement.

Brightcove customer, T3Media, has leveraged Brightcove’s technologies hosted on AWS to extend its reach and monetisation.

T3Media chief executive, Harris Morris, said using Brightcove Zencoder on the AWS Cloud had enabled the company to streamline and accelerate video encoding, and allowed it to deliver content to more places faster and at lower costs.

Brightcove's Zencoder cloud-based encoding service gives organisations access to unlimited video encoding power through a simple API without the expense and complexity of traditional encoding hardware.

Zencoder's VOD service converts videos into interoperable formats so that content publishers can quickly distribute video to consumers on virtually any Internet-connected device.

In addition to the VOD encoding service, it offers the Zencoder Live Cloud Transcoding service that allows publishers to scale live event transcoding and deliver high-quality viewing.

Zencoder also underpins the company's flagship product, Brightcove Video Cloud, an online video platform for publishing and monetising video across devices.

Brightcove senior vice president and general manager, media, Anil Jain, said the company was honoured to achieve the new APN Digital Media Competency proficiency.

“This formal recognition further strengthens the market’s confidence in our operational excellence in working with AWS, and together, we provide media customers with solutions that enable them to drive exceptional results.”

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Tags Amazon Web ServicesHarris MorrisAnil JainmediaT3Media chief executiveBrightcove senior vice president and general manager is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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