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EXCLUSIVE: Dicker Data jumps in with its Cloud Marketplace

EXCLUSIVE: Dicker Data jumps in with its Cloud Marketplace

The new marketplace will feature a comprehensive portfolio of Cloud services, technology and capabilities

Launching its Cloud Marketplace initiative is on top of Dicker Data’s priority list for 2015.

The Cloud Marketplace portal is scheduled to be launched mid-calendar year to provide a comprehensive portfolio of Cloud services, technology and capabilities for its 5000 plus active resellers.

The service offering will be based on an aggregator model, providing a services catalogue from several different Cloud and application vendors, incorporating monthly and annual billing.

Dicker is also developing infrastructure to sell and aggregate subscription licensing to service providers for global vendors. Some of its key vendor relationships that will be involved in the launch include Microsoft, HP and Cisco.

“It’s the whole Cloud computing stack from Infrastructure-as-a-Service, Platform-as-a-Service and Software-as-a-Service and also providing the associated management tools,” Dicker Data general manager of sales, Cloud and vendor alliances, Yasser Elgammal, said.

“We’ll also be offering our partner community access to complementary professional services that allows them to take their customers on that journey from on-premise to the Cloud. The marketplace will offer a self-service portal, and partners will be able to ‘white-label’ our Marketplace, re-branding it as their own to their customers.”

The distributor is actively approaching ‘as-a-service’ vendors to help broaden its Cloud push. It has more than 40 vendor agreements and is currently distributing Cloud-based solutions for 13 vendors.

Dicker’s expansion into the Cloud space has been put down to market and vendor demand, and vendors shifting products towards subscription/consumption models.

“We must have a platform to sell these products and remain relevant to the existing customer base,” Dicker said.

“We see a significant opportunity to secure long-term customers based on the sale of contractually based products. We believe that customers who are on our platform will be less likely to move off it for reasons of convenience and ease of management.”

Existing revenue from its current form of Cloud distribution contributed $6 million in 2014.

In other news, Dicker Data is also planning to launch its first volume vendors into the New Zealand market starting with Toshiba, Kingston and Targus.

The acquisition of Express Data paved the way for Dicker Data’s entry into the New Zealand market with a head office in Auckland and branches in Wellington and Christchurch.

Dicker stated it will become the first distributor to have a Cloud platform in New Zealand featuring multiple tier-one global vendors.

New Zealand revenue for the first 12 months to December 31 was $136 million, with the distributor stating it experienced organic year-on-year growth for the past five years.

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Tags HPDicker DataMicrosoftciscocloud computingYasser Elgammal

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