Datacentre operator Equinix has launched a global channel program for managed service providers, network service providers, system integrators and solution providers.
Under the program, partners will help enterprises advance their hybrid Cloud strategies via Equinix Cloud Exchange.
Partners can also create new recurring revenue streams by implementing the Equinix performance hub.
New partners include Dimension Data, Datalink, Datapipe and Unitas Global.
The program allows partners to both resell and refer Equinix services, and is intended to help enterprise customers obtain the comprehensive IT services and expertise they need – from the channel community they’re accustomed to working with.
According to a company statement, Equinix’s strategic partnerships with leading Cloud service providers, including AWS, Cisco, Google Cloud Platform, IBM SoftLayer, Microsoft Azure and NetApp, enable the Equinix partner community to help enterprises leverage the power of the Cloud to support mission critical applications.
Channel partners will also leverage the company's global footprint, advanced interconnection solutions, and vast ecosystems to meet customers’ IT performance, reliability and cost requirements, while unlocking new revenue streams in an expanding global market.
Through the program, enterprise customers will be able to strike a balance between public Clouds, private Clouds and traditional IT environments – all architected, deployed and fully managed by Equinix channel partners.
It will also be possible for reputable technology partners to expand their margin and grow new revenue streams by adding next-generation IT solutions to their existing product offerings.
There are also several ways for partners to engage with Equinix and their enterprise customers – as a reseller, referral agent or Cloud technology platform partner.
Equinix has made significant investments to ensure the success of its channel, including the appointment of industry veteran, Christopher Rajiah, vice president of worldwide partner and alliances, to run the program.
Nearly one hundred companies – enterprises, networks and Cloud service providers – have joined Equinix Cloud Exchange.
Partners will gain access to this Cloud and network ecosystem for their customers, while adding value through system and network design, deployment, and management.
The company is home to 500 Cloud solution providers and 1,000 networks.
Datapipe chief technology officer, John Landy, said his company had worked with Equinix to deliver global multi-platform hybrid IT solutions for the enterprise with direct connections to multiple public, private, and hybrid Clouds.
"The formalisation of the Equinix channel program further enhances our ability to deliver operational excellence to our enterprise customers as they look for ways to future-proof their IT,” he said.
Equinix chief sales officer, Pete Hayes, said the company was empowering channel partners to capitalise on the significant business opportunity to support their customers’ Cloud transformation needs, and not only increase their ‘trusted advisor’ status but also make it easier for them to extend their services and increase wallet share by offering new services.
"This program represents one of the top strategic initiatives for Equinix, and we have made significant investments to ensure our partners are set up for success, including increasing our internal resources six-fold over the past year,” he said.