Rhipe hires new CMO as it embarks on growth strategy

Rhipe hires new CMO as it embarks on growth strategy

Hires Athena Thompson as its new CMO and is currently piloting Microsoft's Cloud LSP project

Rhipe's Dominic O'Hanlon

Rhipe's Dominic O'Hanlon

Licensing software distributor, Rhipe (ASX:RHP), is on massive growth curve as it embarks on building up its marketing investment and expanding its licensing capabilities.

The company has recently hired Athena Thompson as its new Chief Marketing Officer. She previously spent 12 years at Microsoft covering various roles before leaving in 2013 and taking a career sabbatical.

Rhipe CEO, Dominic O’Hanlon, said his aim was to become a market force that attracts leads that it can pass on to its partners. It has about 1500 partners on its books and O’Hanlon said it was attracting about 30 to 40 new service providers every month.

“I want us to become a marketing engine that our partners can use,” O’Hanlon said. “We’ve made a significant investment in our website and we’re going to be really focusing on the digital experience and make sure that our customers with LiveTiles can see what we can do digitally for them.”

As part of its $25.35 million acquisition of nSynergy last year, Rhipe also secured 12.5 per cent stake in cloud software company, LiveTiles.

O’Hanlon said it was also continuing to expand it licensing capabilities whether that’s via new geographies, new vendors or vendor programs. nSynergy propelled Rhipe into new markets such as New York, London, Shanghai and Xi’an.

Rhipe is involved in a worldwide pilot for Microsoft’s Cloud LSP project.

O’Hanlon said it was working with service providers to identify their customers that need enterprise agreements for Microsoft technology.

“It’s about netting new enterprise agreements to Microsoft. We’ve built a team to work with service providers to find new value-add for them,” he said. “We’re working hand-in-hand with our partners to help drive new business.”

Read more: Flight Centre moves ERP to Microsoft Azure

The company will also be opening a new Sydney and Melbourne office due to its growing headcount.

O’Hanlon highlighted Rhipe has hit $100 million in annual recurring revenue based solely on subscription licensing.

“To get to that sort of subscription revenue is significant, but it’s just the beginning,” he said. “The strategy for the business is to be Cloud and channel first. We’re focused on helping our partners - the service provider community, to adapt and make great use of subscription software.

“We do have good and support shareholders that are happy to support the business going forward, we have the ability to look at building, buying and partnering wherever it makes sense.”

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Tags MicrosoftDominic O'Hanloncloud computingRhipe is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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