5 for 15: Angus Dorney, Rackspace A/NZ general manager

5 for 15: Angus Dorney, Rackspace A/NZ general manager

The keys to 2015 from industry leaders


1. Key channel plays for 2015

Adapt to the change in consumption models. It’s no longer about long term contracts, you need to continue to provide value in new ways, constantly. A strong partner ecosystem can contribute towards business success.

2. Key technology for 2015

From a Cloud perspective, we see the rise of DevOps as key to 2015. The need for development and operations to work together to deliver solid business outcomes will be at the top of enterprises agendas in 2015. Customers now expect application deployment to be fast and current, to meet new updates to OS, browsers or mobile device launches, and to work instantly. If you are not able to deploy at the same rate, or faster, than your competitors, you will loose out.

3. Key message to the channel for 2015

Don’t fall into the trap of focusing too much on your business model due to broader market disruptions. Key partnerships are essential to your success. Build your own area of specialisation, but enhance that with the partnerships that sit around it.

4. Key warning to the channel for 2015

Keep an eye out for disruption from other countries.

5. Key to your company’s success in 2015

Rackspace will be building stronger local partnerships across Australia and New Zealand. As the number one Managed Cloud provider, it is essential to have the right partners to deliver our products, over the raw infrastructure alone.

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Tags analyticsDevopsspecalisationmarket disruptionserverrackspace is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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