UXC Red Rock chief executive and founder, Jonathan Rubinsztein, has given and update on growth and strategy at the 10th annual Oracle Leadership Forum in Sydney.
The forum was hosted by UXC Red Rock Consulting, the largest Oracle distributor in Australia and New Zealand.
At the event, Rubinsztein hosted a customer spotlight media roundtable which gave key CIOs, CFOs and industry leaders a chance to present an overview of their business, IT challenges and goals, and how, with the help of UXC Red Rock Consulting, they have derived maximum business benefit from their Oracle deployments.
The roundtable included Oracle A/NZ vice president applications, Ian McAdam; Bis Industries, group manager enterprise Systems, Peter Conroy, CFO and COO, Bendon Limited, Dean Taylor and Fletcher Bulding CIO Carl Powell.
Rubinsztein said event was really driven from a customer demand perspective.
"Customers today don't want to be sold at," he said.
"They want to share ideas and get insight about what people are doing.
"They really want to understand how people are using technology in different industries to solve similar issues. That's been the derivation of this event."
Rubinsztein said the company's growth in the market was about 2-3 per cent, with 20 per cent year-on-year growth in the last five years.
It now has 600 consultants and 11 offices around the world.
The company has also made a few small acquisitions, one of of which included an asset lifecycle management business: Convergence.
Rubinsztein said the acquisition was linked to industry growth in the asset intensive industries such as mining and utilities.
"They have significant margin pressure and they have not seen the revenue growth they have had," he said.
"We have invested in that space and we are doing a significant amount of work in the utility space, using some of the asset lifecycle management consulting and strategy that we do.
"We have also invested in our portfolio management type solutions.
"We have now one of the largest Primavera practices, and that's a solution that we take to market managing complex projects, both on a people and asset management."
He said as-a-service was driving a repackaging and a re-articulation of the things we take to market.
"Often as a service is sometimes customers asking to move thing from capex to opex, so that's one reality," he said.
"They are also wanting transparency around what future opex spend will be and the ability to have some flex."
Managed services at the company have grown 30-35 per cent, according to Rubinsztein.
He said the company was seeing a lot of growth in the traditional ERP market.
"We have seen this because on-premise ERP solutions are still the core to most businesses.
Another part of the business which is seeing "signficant" growth is the JD Edwards business.
But despite the growth in traditonal ERP, Rubinsztein said Cloud was an inevitable reality.
"There's a lot of confusion around what is Cloud and what is it to me as a business?," he said.
"Everyone talks about the total cost of ownership is much cheaper.
"My question is if we have 20 different Cloud applications, by 20 vendors, I doubt whether the sum of those Cloud solutions total cost of ownership is less than an integrated Cloud."
McAdam said UXC Red Rock's relationship with Oracle was getting stronger as more customers looked to Cloud.
"We have had a 16- year relationship with UXC, and it's one of those relationships that goes from strength to strength," he said.
"One of the things that's really interesting is the way that UXC has started to embrace the Cloud journey.
"The ability for us to draw upon the install base, this is a statement as to how strong the relationship is between Oracle and UXC Red Rock."