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Delphix accelerates Australian expansion

Delphix accelerates Australian expansion

On the lookout for new partners with new channel plan

Delphix chief executive, Jedidah Yueh.

Delphix chief executive, Jedidah Yueh.

Data-as-a-service company Delphix has ramped up its Australian expansion with the launch of a new channel program.

The company, which opened an Australian office late last year, is now on the hunt for new partners to drive what it hopes will be "triple-digit" growth in the near future.

It is a privately-owned company and is the second company established by Jed Yueh.

His first company, Avamar, was acquired by EMC in 2006 for US$165 million and has now achieved more than US$2 billion in sales.

It enables Data-as-a-Service, within a firm’s on-premise, private, or public cloud infrastructure.

With a focus on applications and databases, the solution enables rapid development and deployment of mobile apps that draw on enterprise data.

The company has a couple of existing customers in Australia, which bought directly from Delphix before the company opened its local office.

However, all future sales will now be through the channel and the company is looking for CSPs and System Integrators to drive growth.

Yueh told ARN the Australian region was a very large target market for the company.

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"We are expanding rapidly throughout different industries - banking and finance are favourable certainly," he said.

"Federal, government, health and retail also seem to be the first that have surfaced."

He said the that applications and data were core to how most companies operated.

"Instead of having people moving their data locally, we have virtualised that data, so we can move it in minutes compared months. That gets a lot of the engineers of partners and customers very excited," he said.

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"One of the key elements is having a Cloud strategy and Delphix is the clear choice on the way to the Cloud. Not only do we reduce migration time and cost we also can reduce risk.

"The future run-rate, that's what we are really looking at partners to help us with in Australia."

"Companies often times run into issues of migration of data when moving to the Cloud. We solve that problem.

"What VMware is to machines, we are to data."

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Since launching in 2010, Delphix has grown rapidly in North America and Europe.

Over 100 of the Fortune 500 rely on Delphix to accelerate key application projects, manage data compliance and security by masking confidential information, and migrate applications to the Cloud or onto more efficient IT infrastructure.

Christopher Poulos, who joined the company as vice president and general manager of Asia-Pacific Operations, in December last year, said the company was going to be heavily focused on channel.

"CSPs are critical and corollary to our strategy," he said.

"We are not thinking about a two-tier model at the moment. Application providers and dev-ops type players are important to us and we hope to bring down that wall."

He said the company was mainly looking for larger partners to drive growth.

"The bigger guys are the ones we are aiming at because they provide critical application infrastructure for the larger Australian companies," he said.

"Growth is definitely high in our minds.

"As the hype grows, triple digit growth is certainly not out of the question."

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Tags data-as-a-serviceDelphixJed YuehChris Poulos

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