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5 For 15: Andrew Kirker, Schneider Electric general manager datacentres

5 For 15: Andrew Kirker, Schneider Electric general manager datacentres

The keys to 2015 from industry leaders

Andrew Kirker, Schneider Electric general manager data centres

Andrew Kirker, Schneider Electric general manager data centres

1. Key channel plays for 2015

Being a consultant within the datacentre ecosystem. Not being tied to any one way of doing things but acting as a consultant and facilitating an outcome for your customer. Not being a box dropper.

2. Key technology for 2015

Software defined everything is where things are heading. Even in the physical infrastructure space, software defined infrastructure in the datacentre is going to be the next big thing. A lot of the gains in energy efficiency around hardware and design have been done and software is where we will get the next big gains in terms of energy and capex efficiency.

3. Key message to the channel for 2015

Don’t be a box dropper, be a consultant. Don’t be a one trick pony, get out there and talk to people about what their datacentre strategy is. We would be happy to be a part of those conversations.

4. Key warning to the channel for 2015

Hold on to old business models at your peril.

5. Key to Schneider Electric's success in 2015

Partnering well. Partnering with our traditional partners but also with our collocation partners to deliver the right outcome for the customer.

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