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Kaspersky Lab enhances B2B partner program

Kaspersky Lab enhances B2B partner program

Partners will be able to focus on exploring new business opportunities

IT security vendor, Kaspersky Lab, has announced significant enhancements to its B2B Partner Program across the Asia-Pacific region (APAC).

In a statement, the company said, "With businesses facing ever-growing security threats, the Kaspersky Lab APAC B2B Partner Program is designed to support partners across the region in increasing their presence and expertise in the IT security sector.

"The program serves as a platform for collaboration between Kaspersky Lab and its partners, offering a wide range of benefits that provide partners with a competitive edge; including a focus on training, certifications, marketing support and rewards to ensure mutual growth."

Kaspersky Lab chief business officer, Garry Kondakov, said that with the company's continued efforts to further develop innovative security solutions that address market-specific needs, partners will be able to focus on exploring new business opportunities in support of the development of their business objectives.

"Enrolling in our Partner Program will provide partners with access to a wide range of resources needed to develop expertise, drive business growth, increase customer satisfaction, and ensure visibility across the market," he said.

The newly enhanced program was developed with the support of feedback received from partners and is designed to correspond to partners’ business objectives. The framework of the program will be based on a four-tiered structure, comprising of Registered, Silver, Gold and Platinum tiers.

The key program advantages include:

  • 100 per cent partner focus: All Kaspersky Lab business products are sold through partners. This is designed to ensure a focus on partners’ needs throughout the life of the program.
  • Exceptional profit and growth: Kaspersky Lab will continue to invest heavily in partners through deal registration and incentive programs. This is designed to help them surpass their sales goals, enhance lead generation, and strengthen joint business planning.
  • Dedicated partner team: This ensures the provision of expert assistance from a team of channel account managers, sales engineers and Kaspersky Lab expert marketing professionals. Additionally, a new feature of the program allows Platinum Partners to receive all program benefits, including VIP access to some of Kaspersky Lab’s events and campaigns. Gold Partners will also receive quarterly business reviews, allowing for joint business planning designed to ensure continuous growth.
  • Award-winning products: 2015 marks the fourth consecutive year in which Gartner named Kaspersky Lab a “Leader” in the Magic Quadrant for Endpoint Protection Solutions.

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