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5 for 15: Four new interviews added; Martin points to transitioning your financial model

5 for 15: Four new interviews added; Martin points to transitioning your financial model

45 interviews, 225 key insights now online

ARN's rich editorial initiative, 5 for 15, is proving a massive success as ICT industry leaders deliver thought-provoking and telling keys to the channel in 2015.

With four new interviews online today, the total has reached 45 industry experts sharing their knowledge in 225 key insights. And there are still a lot more to come as channel gurus are lining up to be part of it. You want the keys to the channel? 5 for 15 will give you answers.

Today’s 5 for 15s come from Dr Alistair Forbes, LogicNow general manager; Matt Jones, Xebra director; Steve Martin, NEXTDC general manager, NSW sales and national channels; and Justin White, Toshiba product manager.

They touch on a broad range of topics with Martin pointing to the importance of transitioning your financial model to one based predominately on monthly annuity revenue streams – that is a key insight. Similarly, Jones points to the need to be able to manage the new diverse app environment.

Then there’s Dr Forbes who says it is important to continue focusing on the managed services trend and try to let go of the traditional reseller mindset. And White identifies a real opportunity for resellers.

There's more: Add 15 for 15, 15 seconds of prime video in which the interviewees tell us what their company will do in 2015. They are all shot on a handheld smartphone in classic snapchat fashion.

Together 5 for 15 and 15 for 15 offer a rich and growing resource for the ICT community and readers are browsing all the interviews online for that key insight that could help their business or the business models they are taking to clients.

If you wish to participate in 5 for 15 or take the 15 for 15 challenge (let's face it - not everybody loves doing a video!) and join the list of industry gurus having their say, then contact then contact either editorial director, Mike Gee or senior journalist Brian Karlovsky.

Below are the latest 15, 5 for 15 interviews to go online - including four new ones today - and the first five 15 for 15 videos. For a full list of interviews and videos visit 5 for 15 Index.

Read more: 5 for 15: Matt Jones, Xebra director

5 for 15

15 for 15

VISIT the 5 for 15 INDEX PAGE for the full list of interviews and videos.

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