5 for 15: Dennie K. Kawahara, OKI Data Australia managing director

5 for 15: Dennie K. Kawahara, OKI Data Australia managing director

The keys to 2015 from industry leaders

Dennie K. Kawahara, OKI Data Australia managing director

Dennie K. Kawahara, OKI Data Australia managing director

1. Key channel plays for 2015

In the printer market, channel differentiation will be created through support, customer service and product quality. These are important in a fairly mature market with a high degree of product commoditisation.

2. Key technology for 2015

LED printing technology. With fewer moving parts, LED printing offers a straight paper path for greater media flexibility, low power consumption, high quality prints, quiet operation and space-saving printer design.

3. Key message to the channel for 2015

Align with vendors that can offer support that goes beyond price discounts and rebates. A robust product with technology, quality and design differentiation, as well as usage flexibility will help preserve margins and customer retention.

4. Key warning to the channel for 2015

Engaging in a price war contributes to a lose-lose for resellers and vendors. Vendors and resellers should work together and offer beyond-hardware solutions such as managed print and situation-based software.

5. Key to your company’s success in 2015

To continue offering customers, via our channel partners, peace of mind thanks to three years warranty and OKI-pioneered LED technology. We will also continue to supporting our channel with lead generation campaigns around our Try OKI free-trail program and nationwide media campaign encompassing print, online, outdoor, social and broadcast media.

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Tags situation-based softwareManaged Printlead generationmanaged print serviceschannel partnersLED printersOki Data is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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