5 for 15: Ben Town, Hosted Network managing director

5 for 15: Ben Town, Hosted Network managing director

The keys to 2015 from industry leaders

1. Key channel plays for 2015

Government and education sectors will be key plays for Cloud adoption in 2015, with government and educational houses acting as leadership figures for Australian businesses. Targeting these plays will create a flow on effect for demand of Cloud services as businesses recognise the mobility advantages and cost benefits of the moving to the Cloud.

2. Key technology for 2015

For Hosted Network - particularly Desktop as a Service (DaaS). 2014 was the year that the big players entered the DaaS market, so we’re expecting this will play a key role in 2015’s Cloud offering. SMBs to Enterprises will start transitioning their workforces due to the awareness that the major vendors are creating within the industry.

3. Key message to the channel for 2015

Identify your strengths, create a strategy and enlist in support from those with experience to ensure your business transition runs smoothly and is rewarding for your business and your clients.

4. Key warning to the channel for 2015

If you're looking to resell a solution, do your research and understand the market you are going in to. Leverage your vendors and ensure they are capable of delivering the services you require. I’ve seen many businesses create partnerships that have no long term prosperity and don’t provide adequate support, causing business venture failure.

5. Key to your company’s success in 2015

Educating the channel is a vital component of Hosted Network’s Cloud enablement plan in 2015. Creating targeted education programs to instil knowledge around the tools and techniques available for Cloud transition and optimisation, and to ensure our channel is trained on how to sell and deliver cloud services, ensuring our Partner’s success in delivering a profitable offering.

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Tags Ben TownDaaSHosted networkcloud computingremote desktop is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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