1. Key channel plays for 2015
This year, Sitecore will launch a new Global Solution Partner Program that rewards partners for delivering exceptional work and helps customers to find the perfect fit based on their project requirements.
The new program allows partners to differentiate themselves among thousands of service providers based on their implementation capability, joint reference clients with Sitecore, and leadership in customer experience management.
2. Key technology for 2015
We believe that this will be Customer Experience Driven E-Commerce which allows organisations to understand their customers across digital (including web, mobile, email and social) and physical touch points (such as in-store and call centre). This allows organisations to provide a better user experience paving the way for creating lifetime customers.
3. Key message to the channel for 2015
Partners play a key role in turning Sitecore’s vision into reality and our new program is focused on educating and enabling partners to grow with us, and provide thought leadership to guide success. By continuing to help build the capabilities of our partners, Sitecore offers a wide range of competencies and clearly identifiable skills that our customers can trust.
4. Key warning to the channel for 2015
The days of project-based customer engagements are behind us. Customer Experience Management requires long-term customer engagements to ensure that organisations are able to continually optimise and refine their digital strategy to react to increasingly agile market conditions. The change to longer-term engagements should allow implementation partners to increase profitability and may lead to more pay for performance engagement metrics.
5. Key to your Sitecore's’s success in 2015
There are two key initiatives for Sitecore this year - Cloud and the combination of Commerce and Customer Experience Management. While our aim is to provide customers with the ability to create compelling experiences using personalisation, analytics and optimisation tools, at the same time our partnership with Microsoft realises an opportunity to provide solutions for retailers which have complex digital and physical stores and require a seamless customer experience across these touch points.
Underpinning all of our efforts this year is moving our products to take advantage of the agility offered by the Cloud.