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5 for 15: Michael Cornwell, Pure Storage chief technology officer APJ

5 for 15: Michael Cornwell, Pure Storage chief technology officer APJ

The keys to 2015 from industry leaders

1. Key channel plays for 2015?

Converged Infrastructure is the key enabler for partners and resellers for 2015. From small business to large financial institutions, customers are demanding easy to deploy, well-supported turnkey solutions for database and virtualisation business applications. Pure Storage is answering this clarion call with Flash Stack, a converged offering leveraging best in class components from Cisco and VMware to create a simplified offering to accelerate channel adoption of all flash based converged infrastructure.

2. Key technology for 2015?

2014 marked an important translation as flash in datacentres became mainstream and broke the cost barrier against disk. 2015 is the year all flash takes over primary storage in the datacentre for business critical applications. Incumbent storage vendors are rapidly defocusing on their high end HDD based storage solutions for all-flash solutions at a fraction of the price allowing every day enterprises to enjoy the speed of instant infrastructure, while simplifying management at a significantly reduced cost.

3. Key message to the channel for 2015?

Over the last nine months the storage market has seen great disruption with emerging storage vendors re-defining value and customer experience that had remained stagnant for a decade. It is a great opportunity for the channel to re-evaluate their partnerships and make the necessary adjustments to ride the emerging storage vendor innovation into the next decade. It is a great time of choice in the channel.

4. Key warning to the channel for 2015?

Economic dynamics in the Australia market will cause vendors to shift focus from "channel friendly" to shareholder friendly business practices. As Microsoft and Amazon increased their Cloud footprint in Australia and software defined datacentres powered by Open Stack emerge as viable alternatives, this will adversely affect large incumbent vendors. 2014 had Dell privatised and HP split into two-businesses predominantly based on changes and competitiveness in the market. 2015 will see more of these large conglomerates restructure, merge or sell off businesses in order to survive. The channel should be very mindful of relationships with their legacy vendors due to these competitive pressures.

5. Key to Pure Storage for 2015?

The Australia and New Zealand market is a very important one to Pure Storage with some of the most innovative customers and business models. In 2014, Pure doubled its staff in A/NZ and in 2015 is planning for significant growth to address the rapid adoption of all flash datacentres.

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Tags amazonDellMicrosoftsoftwarecloud computingPure Storageflashopen stack

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