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5 for 15: Scott Frew, Distribution Central executive chairman

5 for 15: Scott Frew, Distribution Central executive chairman

The keys to 2015 from industry leaders

Distribution Central's Scott Frew with his latest award

Distribution Central's Scott Frew with his latest award

1. Key channel plays for 2015

iAsset. Customer engagement for iAsset on behalf of DC is the biggest thing I’ve got going this year.

2. Key technology for 2015

Hardware products that are sold on a Cloud-ified basis – for example, cut up into 12 easy payments. Hardware sold on a consumption basis.

3. Key message to the channel for 2015

I would say invest in your own business. I think too many resellers are just sitting there and taking the deal through, and that’s fine, but no one’s investing in what is their own unique value proposition. How do you differentiate yourself? Invest in your own people/resource which too many of them forget about.

4. Key warning to the channel for 2015

Cloud is not going to be as big as you think it is.

5. Key to Distribution Central's success in 2015

Read more: 5 for 15: Basil Reilly, Logicalis Australia CEO

Innovation.

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iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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