Australian Open 2015 gives point-by-point data virtualisation

Australian Open 2015 gives point-by-point data virtualisation

IBM and Tennis Australia serves up ball movement data for the first time

Australian tennis fans now have access to detailed real time point by point data visualisation through the new Australian Open 2015 app and website.

IBM and Tennis Australia have launched new and expanded data driven experiences that will enhance Australian Open 2015 for fans on site and around the world.

IBM SlamTracker has been redesigned with new point-by-point data visualisations, commentary and statistics that include player and ball movement data for the first time ever at the Australian Open.

While IBM CrowdTracker, new for 2015, will provide fans with live match, venue and social information via and the official Australian Open apps.

SlamTracker continues to feature Keys to the Match, leveraging historical data to predict key strategies for each player in a match.

But it also captures and analyses real time data from matches, revealing insights into player performance that impact the ebb and flow of a match.

This year, it adds player and ball movement data to its analysis, creating a more robust picture of match and player dynamics.

On site, IBM CrowdTracker enhances the fan experience for the 640,000 plus fans that attend the tournament each year.

Using the GPS on their mobile devices, fans can see where they are on site and what's going on nearby.

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It reveals the most popular places to be and fans can click on individual courts to get the latest scores, stats, player details and insights.

The app also provides the latest Twitter stats, most popular Instagram spots and what is trending on social media.

Unified Cloud infrastructure, optimised by analytics ensures a unified reliable experience

CrowdTracker and the Australian Open digital platforms are hosted on IBM cloud.

Tennis Australia CIO, Samir Mahir, said last year tournament had more than 17 million unique visitors, while there was a 91 per cent increase in mobile views.

IBM technology is also the foundation of an operations dashboard that Tennis Australia are piloting at the 2015 tournament.

The new prototype solution will provide visual real time updates and insights and can be accessed via iPads and tablets.

Mahir said assessing this type of information visually, on the go, enables them to be more responsive.

"This will be particularly useful when providing new services to our fans, or adjusting our inventory to provide more of a crowd-favourite product,” he said.

“The Tennis Australia and IBM partnership is essential as we continue to enhance our digital offering for our fans here at the tournament and around the world.

IBM consulting partner A/NZ, interactive experience and mobile, Ian Wong, said, the partnership, which was in its 22nd year, had pioneed some of the world’s ground breaking technologies as part of the courtside experience for fans.

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Tags interactive experience and mobileTennis AustraliaSamir MahirIBMSlamTrackerIBM consulting partner A/NZTennis Australia CIOIan WongAustralian Open 2015CrowdTracker is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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