Sunshine Coast-based company, Atmail, has updated the company's logo, website and messaging platform interface.
The rebrand of the company, which is one of Australia's largest email providers, is the largest overhaul of its corporate image since its inception 15 years ago, in 1999.
Although the name remains the same, the company has gone for a more relaxed feel which better captures the personality of the company.
Atmail chief executive, Zach Johnson, said the rebrand was about bringing the company’s culture into the product.
“When Atmail was founded in 1999, the priority was on creating a high-end messaging platform for corporate clients," he said.
"At the time, Atmail was in its very early stages, and its credibility relied upon the few customers using the platform.
Atmail now powers tens of millions of email accounts globally, including the inboxes of customers at major Australian internet service providers such as Optus, TPG and iiNet.
Founded in 1999 by Australian entrepreneur, Ben Duncan, the company recently received $2 million in funding from Starfish VC, recently launched a US office.
It has also released new version of Atmail Cloud, an advanced email and collaboration service for growing companies.
Johnson said, initially, Duncan was very careful to create branding that looked professional and reliable.
“A lot has changed since 1999," he said.
"Atmail is now at version 7.4, offering a complete messaging platform for more than 4,500 customers and 45 million inboxes worldwide. Atmail’s position in the industry is cemented, and we have the opportunity to incorporate some of our personality in the product.
“Our developers and engineers work in a relaxed environment, we enjoy ocean views from our consoles, staff can grab a surfboard from the office before or after work, catch some waves and reflect on the day.
“We wanted the new branding to reflect the company’s personality and we’re really happy with the result,” Zach said.