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Orange Business Services appoints new APAC senior vice president

Orange Business Services appoints new APAC senior vice president

Patrick Sim will set the strategic direction of the business across the region

Orange Business Services senior vice president, APAC, Patrick Sim.

Orange Business Services senior vice president, APAC, Patrick Sim.

Orange Business Services has appointed Patrick Sim senior vice president, Asia Pacific.

Sim will set the strategic direction of the business and drive growth across all market segments in the region, including Australia, New Zealand, ASEAN, China, Hong Kong, India, Japan and Korea.

The appointment, effective immediately, is a step forward in the company’s strategy for global growth and the expansion of its international business, according to a company statement.

He will lead Orange Business Service’s ambition to become the trusted partner for customers’ digital transformation in the Asia Pacific.

Sim said the company was able help customers in their digital transformation by leveraging the company's extensive network and comprehensive services across the Asia Pacific.

“The region is an engine of global growth for Orange with huge demand for network expansion, cloud services, unified communications and customer experience solutions," he said.

"We have made significant investments and partnerships in the Asia Pacific, and are positive about growing the business substantially in the coming years.”

Patrick has been with Orange Business Services for the past eight years as vice president of sales and marketing for Asia Pacific.

Patrick has previous worked at companies including, Bridge Mobile, Nortel Networks, Oracle Corporation, and NEC Australia.

He is a Chartered Professional Engineer (CPE) with a doctorate in Electrical Engineering and was awarded several International Patents while at NEC Australia, according to a company statement.

Orange employs over 3,000 people in the Asia Pacific across 36 countries.

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