Microsoft Azure makes Melbourne Cup punt a Breeze

Microsoft Azure makes Melbourne Cup punt a Breeze

Breeze leverages Azure to replace on-premise, which was straining to process the hundreds of thousands of transactions

Thousands of Australian punters will get their bets on faster this Melbourne Cup day, thanks to Microsoft Azure and Aussie integrator, Breeze.

Breeze has leveraged Azure to help sportsbetting firm, Centrebet, cope with the enormous demands on Australia biggest day of betting.

Centrebet had previously used on-premise IT hardware, which was straining to process the hundreds of thousands of transactions on Melbourne Cup Day.

Breeze chief executive, Nicki Page, said that situation was really its first opportunity to say to them: ‘Hey, have you heard about the Cloud? Have you heard about Microsoft Azure?’”.

“We spun up a proof of concept and showed them what we could do,” she said.

“It then took us three or four months to implement the solution and bed it down for them.”

“On Melbourne Cup day, the service just worked beautifully. Transactions were processed faster than ever before, and the solution scaled up into the Cloud during demand peaks and back down again. This was fabulous for them and also won us our first worldwide award.”

Centrebet’s success prompted Breeze to adopt a new business model, whereby it worked with customers to determine which of their applications would obtain the most value from a move to a Cloud environment and then helps them complete the migration.

Page said the company started commercialising IP.

“We’ve packaged up a product which we have turned into a new monthly recurring revenue business model.”

Breeze is one of Microsoft’s Gold level partners in Australia and has come a long way in 16 years, having been initially founded as a training company.

However, when that market collapsed in 2009, Page stepped in as chief executive and turned the focus of the business into application development and integration.

It’s a move which has delivered some impressive results to date, with the business growing 30 to 40 per cent year on year for the past two years. Following its recent merger with Technology Effect, under the Montech Holdings banner the business will employ more than 80 people and be listed on the ASX.

Read more: Impack Alliance forms with help of Microsoft

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Tags microsoft azureNicky Pagechief executiveAustralian GeoBreezeMelbourne Cup DayCentrebet is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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