Cloud-based data management firm, Krux, has bolstered its APAC engineering team with the appointment of data science expert Yacov Salomon.
Based out of Sydney, Salomon will take on a global data science role for Krux, leading all developments in this area.
His past roles have included leading data science teams at both BigCommerce and Brandscreen, following the award of a Ph.D in Mathematics from the University of Melbourne.
Krux APAC managing director, Stu Spiteri, said the company had invested in its first international research and development centre in Sydney earlier in the year, driven by local customer growth and demand.
"Today we are cementing this commitment to the region by welcoming the best talent in data science and engineering to our team," he said.
"This growth allows us to offer unrivalled full people data management solutions to our customers, delivering flexible, secure big data management and analytics, with real-time actionability.
"Our Australian team is now more than 10 members strong, and we don’t believe there’s any other provider who has demonstrated this level of commitment to the market.”
The company's local client base has grown steadily since it established an Australian presence earlier this year, and includes News Corp Australia, Network Ten, Carsales, REA Group and CCI.
REA head of media strategy, Jonas Jaanimagi, said the Krux data management platform had become an integral part of its data-driven marketing and media strategy.
"Its evolving capabilities will be critical to how we intend to enrich and further enable our digital audience data and insights moving forward," he said.
"We’ve established a trusted partnership with the local Krux team and are confident, based upon our experiences thus far, that when it comes to us offering our customers best-in-class data-driven solutions matched with world class service we are in good hands."