Printing manufacturer, OKI Data Australia, has expanded its Australian distribution network with the appointment of Brisbane headquartered Dynamic Supplies.
The deal will give Dynamic Supplies access to the full range of OKI products.
Established in 1994, Dynamic Supplies provides value-added distribution and logistics to resellers in the IT, consumables and office supplies sector.
Dynamic Supplies managing director, Scott McLennan, said his company had reviewed the OKI solutions thoroughly and believed their products were innovative, technically strong and would provide a good commercial return for customers.
"We will be looking to help their current channel expand their pipelines through proactive marketing activities, while also increasing the overall OKI partner base.
“At the same time, we also believe there is a need in the market when it comes to high-end colour.
He said OKI would substantially add to Dynamic Supplies' existing solutions portfolio by providing strong products for the graphics and visual imaging markets.
"We are very selective in the vendors which we choose to work with and look forward to a prosperous relationship in providing OKI’s market leading solutions to a variety of distinct market segments,” he said.
Dynamic Supplies will have one person dedicated to OKI who will be supported by a core sales team from its IT hardware division.Read more: D-Link appoints Reardon as A/NZ MD
The company will support its reseller network through five warehouse distribution hubs across Australia.
OKI Data Australia national sales manager, Greg Mikaelian, said the company was investing in the channel and was committed to helping its partners through joint marketing efforts, co-branding, sales and support.
"Dynamic Supplies’ proficiency in channel-lead sales, coupled with driving successful go-to-market strategies within the reseller community will be an invaluable asset to OKI Data Australia as we continue to expand the role of our channel program in supporting our company’s growth trajectory," he said.
"We look forward to building a mutually beneficial business."Read more: OKI Data names new regional channel manager
OKI Data Australia’s distributors include Alloys, XiT Distribution, Bluechip and Multimedia Technology.