Queensland-based telco, Vaya, has made the leap from mobile to broadband with the launch of its first set of NBN plans.
The mobile plan specialist has undercut all the major ISP's in a bid to grab a share of the NBN market.
Vaya founder, Ben Pullen, told ARN the NBN was still in its infancy.
"Currently, we're seeing huge take up rates in NBN locations, as residents living in these locations simply haven't had access previously," he said.
"The NBN will come into its own over the next 3-4 years. Having universal access to real high speed broadband is key to transitioning and growing our economy into the future."
The new set of plans, launched this week include: Swift, $59 (12/1Mpbs unlimited); Rapid, $69 (25/5 Mbps unlimited); Quick, $79 (50/Mpbs unlimited) and the Flyin' $89 (100/40Mpbs unlimited).
Pullen said the reason his company could offer low prices was, firstly, because it was a private company which allowed it to operate on much lower margins.
"And secondly because we invested heavily early in building smart platforms and software which allows us to run far more efficiently than the traditional telcos," he said.
"The current state of the telco market is one of flux and change. Wireless is threatening fixed line revenues like never before and companies like Vaya have challenged the status quo in the industry, which has traditional been built on long term contracts and extremely high monthly fees."
Pullen said all of the company's products were designed with two sets of criteria in mind.
"Is it the best quality product and is it the best price we can offer? That's why we adopted for 4G early on, it was a far superior network and that's why we are leading our broadband offerings with the NBN."