EDGE 2015 is starting in

Find out more EDGE 2015
Menu
WhiteGold partners LogRhythm to plug gap in security play

WhiteGold partners LogRhythm to plug gap in security play

Australian distributor adds SIEM vendor to its portfolio

LogRhythm A/NZ sales director, Simon Howe, with LogRhythm global CMO, Mike Reagan, who is visiting Australia, and WhiteGold commercial director, Leigh Howard.

LogRhythm A/NZ sales director, Simon Howe, with LogRhythm global CMO, Mike Reagan, who is visiting Australia, and WhiteGold commercial director, Leigh Howard.

WhiteGold Solutions has signed a distribution partnership with LogRhythm to plug the remaining gap in its security portfolio.

LogRhythm is a newcomer to the Australian and New Zealand (A/NZ) market from a logistical standpoint, having established a local presence in February with aspirations of 100 per cent per annum growth for the region. It previously served customers down under via its Asia-Pacific and US offices.

The vendor owns a security intelligence platform which merges security information and event management (SIEM), log management, file integrity monitoring, and network and host forensics.

WhiteGold commercial director, Leigh Howard, told ARN the Australian value-added distributor had no SIEM player under its wing prior, a gap he claims it had recognised for some time.

He said the addition of LogRhythm completes a portfolio which has been crafted to provide a complete solution of disruptive technologies for resellers to take to market while avoiding conflict of interest among its vendors.

The philosophy is a long-standing one within WhiteGold; it made similar moves earlier this year with the appointments of A10 Networks and IGEL Technology to grow its security and datacentre rosters, respectively.

“We want fast-growing, challenger brands, not legacy market leaders that are broad-based,” Howard said.

WhiteGold learned of LogRhythm from a pre-existing relationship between Howard and the security vendor’s recently-appointed A/NZ sales director, Simon Howe; the two had worked together at different companies in the past.

Howe was hired by LogRhythm when it made its move down under. He is currently running the company’s local operations with responsibility for developing a channel of security-focused partners. He is accompanied by senior technical engineer, Ian Gilchrist, who is LogRhythm’s only other employee in A/NZ at this stage; the company will introduce new technical and sales staff in the next six to 12 months.

Commenting on the partnership, Howe said, “WhiteGold has established relationships with resellers we work with and also channel partners we are targeting. We are also a complementary fit with WhiteGold’s vendor portfolio.”

LogRhythm selected the distributor over its competitors for its trans-Tasman presence and experience in delivering security to the banking, financial services, and federal and state government sectors, which represent the vendor’s target verticals.

LogRhythm’s 100 per cent channel model in A/NZ will be supported with the introduction of its Thrive Partner Program to the local market via WhiteGold. Thrive offers partners collateral resources alongside full sales and technical training, as well as an online portal featuring modules and enablement resources.

The WhiteGold partnership adds to LogRhythm's long-standing distribution agreement with Lan1, which is signed in 2011 for the APAC region.

Read More:

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags resellerdatacentrecybercriminalSIEMchannelSimon HoweLeigh HowardLogRhythmappointmentpartnershipsecurityvendordistributorwhitegold solutionssecurity information and event management

Upcoming

Slideshows

In Pictures: Robots that cook, clean, sing and dance
Tech Hive

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance
IN PICTURES: OKI Data Australia partner event (+10 photos)
Business Products

IN PICTURES: OKI Data Australia partner event (+10 photos)

OKI recently hosted its ChannelOne dealer forum for its executive series channel partners to get together and learn about the company's new high-performance ES8400 A3 multifunction series printers. After a welcome and business overview from OKI Data Australia managing director, Dennie Kawahara, delegates were given a comprehensive overview of the new product, as well as an update on the latest marketing initiatives and software solutions, before being treated to live demos and a product showcase. Partners were also given a preview of OKI’s upcoming A3 digital LED white toner printer. With more than 60 delegates attending from all over the country, the day concluded with dinner at Casa Ristorante Italiano in Sydney and several delegates also participated in a friendly game of golf the following morning.

IN PICTURES: OKI Data Australia partner event (+10 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments