A10 Networks targets channel growth with new partner program

Core benefits include vendor investments in program offerings, profitability, and training/tools

Application networking company, A10 Networks, has launched its new A10 Affinity Partner Program in Australia and New Zealand.

Core benefits of the new program include vendor investments in program offerings, profitability, and training/tools.

The three-tier program (platinum, gold, and bronze) includes a channel partner onboarding program which prepares partners with foundational and solution selling knowledge of A10 capabilities.

The sales and technical training includes information on how A10 will enable partner success, positioning and pitching A10 enterprise and virtualisation solutions, and sales assessment.

Other highlights include:

  • Deal registration rewards partners who make investments in customer development with significant extra discounts for deal registration.
  • New and enhanced online tools (for example, a redesigned partner portal).
  • All three A10 Thunder Series product lines are covered in the new program: Application Delivery Controller (ADC), Threat Protection System (TPS), and Carrier Grade Networking (CGN).

A10 Networks managing director, A/NZ, Greg Barnes, claims the new A10 Affinity Program "is the best partner program I have seen in my career as a vendor. It empowers our partners to drive engagement, inspire growth, and become more successful.”

He said the company was making a significant investment in expanding its channel resources, providing training on solutions such as the Thunder Series, and developing certification.

“The new A10 Affinity Partner Program empowers our partners to drive customer engagement and fuel growth,” said Kirsten Lee, A10 Networks vice-president of worldwide channels. “Our data shows that a significant part of our customer base will buy in excess of eight times their initial purchase; that says a lot about the value we give partners. ‘Affinity’ implies linkage and that is exactly how we plan to go to market together - delivering a first-class experience to our mutual prospects and customers.”

Commercial Director of WhiteGold Solutions, Leigh Howard, said, "As A10 Networks’ sole distribution partner across the A/NZ region, we are very excited to be launching the new Affinity Partner Program to our entire partner community of systems integrators, value-added resellers and service providers.” He said the program offered true tangible value to the aspiring A10 reseller, in terms of partner profitability, extensive training and enablement, and online tools to enhance marketing capability and build business success.

Read more: EXCLUSIVE: WhiteGold adds Tripwire to security portfolio

"We will be utilising this program as the defining framework for recruiting and enabling new resellers into the A10 Networks partner community," he said.

Read more: Cisco's Nick Earle: InterCloud via the channel will be the Cloud to rule them all

Tags A10 NetworksApplication Delivery Controller (ADC)application networkingCarrier Grade Networking (CGN)whitegold solutionsThreat Protection System (TPS)

More about A10 NetworksADCAffinityCarrierWhiteGold Solutions

ARN Directory | Distributors relevant to this article

Comments

Comments are now closed

 

Latest News

03:50PM
Telstra strikes Motorola broadband network deal
03:03PM
Channel Dynamics aids Zettagrid in channel-only transition
12:02PM
Telstra and Motorola Solutions team for public safety
11:49AM
How to figure out if a data breach is a hoax
More News
05 Nov
LIVE Webcast: Lessons Learned from the Biggest Security Breaches
05 Nov
vForum 2014
10 Nov
Ascom Myco Launch Event
11 Nov
DCIM Certified Solutions Professional
View all events