Huawei appoints DNA Connect as national distributor

Huawei appoints DNA Connect as national distributor

"We're big and they're niche – a recipe for success."

Huawei Australia has appointed DNA Connect as its national distributor in a bid to grow its Australian channel.

Huawei Head of Enterprise, Daniel Lin, said the company had firm plans to extend its reach beyond its established communications technology into the server, storage and datacentre business across Australia.

“Huawei has identified synergies and strengths with DNA Connect that will help us grow existing channel relationships and win new business,” he said.

Lin said disruptive trends have seen big changes in both the ICT and distribution landscape in recent times.

"But the old adage still applies - 'get big, get niche, or get out'. We're big and they're niche – a recipe for success.”

DNA Connect Executive Director, Munsoor Khan, said Huawei was leading the ICT charge.

“The innovation Huawei is bringing to the Australian market is truly impressive,” he said.

“We always send our technical team to evaluate the products of any potential vendor we consider partnering with and our team was impressed with what they saw at Huawei.

“Not only does Huawei have the broadest range of products from a single vendor that we've seen, the products themselves are technically world class.”

Khan said Huawei employed over 70,000 people in research and development alone and invested over 10 per cent of sales back into R&D.

“Anyone who tries out these products will agree that this investment is paying off,” he said.

"We're excited to be the distributor for the Huawei Enterprise range in Australia and look forward to supporting channel partners who want to differentiate and take these products to market.”

DNA Connect will be formally introduced to the reseller community at Huawei's Better Connected Symposium in Sydney on July 15-16 at Randwick Racecourse.

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Tags australian channelmunsoor KhanBetter Connected Symposiumrandwick racecourseHuawei Head of Enterprisenationaldistribution agreementDNA Connect Executive DirectorDaniel Lin is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

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