Sony Mobile Communications Australia has appointed Peter McKeon to the position of managing director of Sony Mobile Communications Oceania.
McKeon replaces John Featherstone who becomes vice-president for South-East Asia and Oceania at Sony Mobile Communications, based in Singapore.
As managing director, McKeon takes on the role of driving Sony Mobile’s brand profile and market share in the Australian mobile category.
“This category is an exciting space to be playing in at the moment and I am looking forward to driving the Sony Mobile brand in this region," he said.
"The evolution of mobile technology is at the heart of every major electronics brand and at Sony Mobile I believe we are uniquely positioned to bring the expertise of the wider Sony business to deliver standout, premium products to an extremely tech-savvy Australian audience with high expectations of our brand.”
McKeon was previously CEO A/NZ region at ZTE, and has also worked in senior management roles iat Citizen Watches and Telstra.