Menu
Developers flock to Microsoft mobile app ecosystem

Developers flock to Microsoft mobile app ecosystem

Windows Phone Store download rate hits 10 million per day

Microsoft claims its app ecosystem is growing faster than Apple or Android, and now has more than 255,000 apps.

The Windows Phone Store is adding about 500 apps a day, while download rates have hit 10 million per day, the company said.

There are now also more than 510,000 registered Windows Phone developers, with those developers producing apps with a 3.9/5 app rating on average for the top 50.

Microsoft general manager, mobile devices A/NZ, Steve Lewis, said the company was seeing huge momentum across its app offering every day.

"Which is a combination of increasing choice, demand from consumers and more developers coming on board to create new apps for the growing Windows Phone ecosystem.” “What’s really exciting to see is while top apps like Instagram, Vine and Halo continue to perform in store, consumers also love our exclusive apps.

"Whether it’s free navigation services with HERE Drive and HERE Maps, social sharing apps like Nokia Storyteller and Nokia Beamer or the latest in video and camera technology with Nokia Camera and Nokia Refocus, our aim is to deliver a much more personal, unique app experience to Nokia Lumia users.”

This comes as Nokia releases its latest affordable Lumia smartphone range.

A key driver behind the growing choice of apps has been increasing interest from developers in creating Windows apps across devices from smartphones to tablets and PCs.

In the last six months alone, there has been a 45 per cent increase in new developers building apps for Windows 8 with more than 38 per cent of all developers globally now planning to create apps for the ecosystem.

Lewis said the opportunity for developers had never been greater.

Read more: Mobile malware started with Cabir a decade ago: Kaspersky

"Since the launch of Windows Phone 8 consumers are now accessing the store at scale," he said.

"We take a partnership approach throughout the development journey – nurturing ideas and providing technical and marketing support to our developer community. This combined with the strong commercial opportunity will be key to continuing our current momentum,” added Mr Lewis.

Read More:

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Steve LewisAppleMicrosoft general managerNokia LumiaAndroidmobile devices A/NZWindows Phone

Upcoming

Slideshows

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)

Nutanix recently held its customer and channel event, .NEXT, in Sydney. The event, held at the Sheraton on the Park saw attendance from more than 150 channel and technology partners and customers. It was the first in a series of events Nutanix is holding in A/NZ in August and September, the objective of which is to brief partners and customers on “what’s next” in the design and management of datacentre technology.

IN PICTURES: Nutanix's .NEXT channel event in Sydney (+20 photos)
IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)

Some of the sponsors of ARN's inaugural EDGE 2015 event got together at the ARN office for a debrieef of the event. Over some drinks and cheese, these attendees got an update on some key statistics that arose from the EDGE event and discussed potential topics and improvements that can be made at next year's event.

IN PICTURES: EDGE 2015 sponsor debrief (+23 photos)
IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

ARN hosted a distributor roundtable at Cafe Del Mar in Sydney, at which attendees and their partners discussed the changing role of the traditional IT distributor. They spoke about the challenges of digital disruption, the blurring lines of the channel in the age of digital transformation, and examined the ever-evolving business models. This roundtable was sponsored by Distribution Central, Exclusive Networks, Rhipe, and Hemisphere Technologies. Photos by ARN Editorial Director, Mike Gee.

IN PICTURES: ARN Distributor Roundtable, Sydney, 26.08.15 (+26 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments