Developers flock to Microsoft mobile app ecosystem

Windows Phone Store download rate hits 10 million per day

Microsoft claims its app ecosystem is growing faster than Apple or Android, and now has more than 255,000 apps.

The Windows Phone Store is adding about 500 apps a day, while download rates have hit 10 million per day, the company said.

There are now also more than 510,000 registered Windows Phone developers, with those developers producing apps with a 3.9/5 app rating on average for the top 50.

Microsoft general manager, mobile devices A/NZ, Steve Lewis, said the company was seeing huge momentum across its app offering every day.

"Which is a combination of increasing choice, demand from consumers and more developers coming on board to create new apps for the growing Windows Phone ecosystem.” “What’s really exciting to see is while top apps like Instagram, Vine and Halo continue to perform in store, consumers also love our exclusive apps.

"Whether it’s free navigation services with HERE Drive and HERE Maps, social sharing apps like Nokia Storyteller and Nokia Beamer or the latest in video and camera technology with Nokia Camera and Nokia Refocus, our aim is to deliver a much more personal, unique app experience to Nokia Lumia users.”

This comes as Nokia releases its latest affordable Lumia smartphone range.

A key driver behind the growing choice of apps has been increasing interest from developers in creating Windows apps across devices from smartphones to tablets and PCs.

In the last six months alone, there has been a 45 per cent increase in new developers building apps for Windows 8 with more than 38 per cent of all developers globally now planning to create apps for the ecosystem.

Lewis said the opportunity for developers had never been greater.

Read more: Mobile malware started with Cabir a decade ago: Kaspersky

"Since the launch of Windows Phone 8 consumers are now accessing the store at scale," he said.

"We take a partnership approach throughout the development journey – nurturing ideas and providing technical and marketing support to our developer community. This combined with the strong commercial opportunity will be key to continuing our current momentum,” added Mr Lewis.

Read More:

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags Steve LewisAppleMicrosoft general managerNokia LumiaAndroidmobile devices A/NZWindows Phone

More about AppleMicrosoftNokia

ARN Directory | Distributors relevant to this article

Show Comments
 

Latest News

03:55PM
Cebit 2015: Aussie politicos claim ownership over knowledge economy
03:26PM
AMEX Global Business Travel adopts new Cloud-based strategy
02:07PM
INTERVIEW: AOL's Digital Prophet, Shingy, gives us his predictions for 2015
01:59PM
Australia’s router market hits a downturn: IDC Australia
More News
05 May
Modern Business Summit
05 May
D-LINK TECHNOLOGY SEMINAR (ACT)
05 May
CeBIT Australia 2015
06 May
2015 Innotribe Startup Challenge
View all events