EDGE 2015 is starting in

Find out more EDGE 2015
Menu
FIFA World Cup 2014 is the most accessible in history: Ovum

FIFA World Cup 2014 is the most accessible in history: Ovum

PCs, tablets and smartphones account for 57 per cent of all screens

FIFA World Cup 2014 is set to be the most accessible in the tournament’s history, with broadcast and streaming services available on up to 5.9 billion screens globally.

That's according to research from Ovum analysts, which has found PCs, tablets, and smartphones are providing alternatives to conventional TV viewing, accounting for 57 per cent of all screens.

However, with football fans keen to watch the matches on the biggest screen and in the highest resolution possible, Ovum stresses the importance of traditional broadcasting – via terrestrial, cable, satellite, or IPTV – for attracting the largest audiences and generating the most value for World Cup rights holders.

Research found connected devices were playing a crucial role in evolving viewing habits for big-event TV.

Ovum senior analyst, Ted Hall, said devices capable of streaming live and on-demand video – of which there are now 4.7 billion – were providing additional viewing opportunities outside the appointment viewing taking place in people’s living rooms,

“With the likes of tablets providing the convenience and flexibility to consume content whenever and wherever, fans are able to watch more of the tournament than ever before,” he said.

However, the reliability of online streams compared with traditional broadcasts remains a concern.

Read more: Sony to host Socceroos in a Brazuca ahead of FIFA World Cup in Brazil

Hall said, for broadcasters and operators providing multi-platform World Cup services, supplying demand with minimal technical hiccups should be of paramount concern.

“Having set consumer expectations for TV Everywhere, providers must now deliver on the promise of their offerings, as failure to do so can result in bad press and, more importantly, frustrated fans," he said.

"While viewing live events online is improving, there is some way to go before it can compare with the reliability traditional TV distribution offers for the largest audiences.”

Significant innovation of the viewing experience for this World Cup is somewhat lacking, in Ovum’s view.

The tournament will not, for instance, provide the launch pad for the much-vaunted 4K Ultra high-definition format.

FIFA and technology partner, Sony, are capturing three matches in 4K.

Read more: Vodafone tackles FIFA World Cup with $5 roaming in Brazil

However, very few people see them in this resolution, with screenings limited to public venues in Rio de Janeiro.

Hall said 4K technology was far from ready for home viewing, with holes in the transmission part of the ecosystem.

This means it will be some time before audiences of any significant scale will be watching UHDTV content in their living rooms.

“And with FIFA abandoning its support of 3DTV for Brazil 2014 – in light of the format’s dramatic failure to capture the public’s imagination – the less-glamorous HDTV will be the preferred format of many World Cup viewers, with up to 260 million homes watching matches in high-definition.”

Read more: IN PICTURES: Tableau visualises World Cup with software narrative

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Ted HallOvum senior analystFIFA World Cup 2014 live streamingFIFA World Cup 2014

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments