SingTel subsidiary, Amobee, spends $US385m on marketing tech acquisitions

Advertising platform buys Adconion and Kontera

Digital advertising platform and Singapore Telecommunications (SingTel) subsidiary, Amobee Group, will acquire 100 per cent of both Adconion and Kontera Technologies for $US235 million and $US150m, respectively.

Both sums will be paid in cash.

Adconion is a digital advertising group which focuses on display, video, mobile, email and social marketing through a unified platform. The company operates predominately in North America and Australia.

Its two units, Adconion Media Incorporated and Adconion Proprietary Limited are incorporated under the laws of Delaware, USA, and NSW, Australia, respectively. The aggregate consideration is about $US209m excluding debt, and is subject to working capital adjustments.

SingTel’s statement to the ASX states the agreement will provide for up to $US20m in earn-out and retention benefits for key employees of Adconion subject to the achievement of key performance indicators.

Read more: TechnologyOne automates Moreton Bay Regional Council’s field work

Kontera is a digital content and marketing technology vendor which operates in the US, UK, and Isreal. Its analysis platform analyses data across mobile, Web, and social networks.

The earn-out and retention benefits for key employees under this agreement amount to $US5.8m.

Read More:

FILL IN THE SURVEY - AND YOU COULD BE A WINNER: ARN wants to hear from YOU. Tell us how you run a successful business and you could win an adrenaline-fuelled adventure of your choice. COMPLETE THE ARN SURVEY.

Tags marketingproductacquisitionTelcotelecommobileemailAmobeesocial networkmobilitywebplatformASXSingapore TelecommunicationsKonteraAdconionoptussingtelTelecommunicationsadvertising

More about Australian Security ExchangeSingapore Telecommunications

Comments

Comments are now closed

 

Latest News

01:23PM
Web Marketing Experts to add 115 new jobs
01:05PM
Eftpos launches online payment trial with Coles' supermarkets
12:54PM
Namecheap says accounts compromised in hacking incident
12:44PM
Sage Business Solutions names Enbu Consulting as A/NZ CRM partner
More News
08 Sep
ITIL Foundation (incl. Exam)
10 Sep
CPX 2014
10 Sep
IT Leaders Lunch
10 Sep
Drive greater returns from T&E with mobility - Sydney
View all events