SingTel subsidiary, Amobee, spends $US385m on marketing tech acquisitions

Advertising platform buys Adconion and Kontera

Digital advertising platform and Singapore Telecommunications (SingTel) subsidiary, Amobee Group, will acquire 100 per cent of both Adconion and Kontera Technologies for $US235 million and $US150m, respectively.

Both sums will be paid in cash.

Adconion is a digital advertising group which focuses on display, video, mobile, email and social marketing through a unified platform. The company operates predominately in North America and Australia.

Its two units, Adconion Media Incorporated and Adconion Proprietary Limited are incorporated under the laws of Delaware, USA, and NSW, Australia, respectively. The aggregate consideration is about $US209m excluding debt, and is subject to working capital adjustments.

SingTel’s statement to the ASX states the agreement will provide for up to $US20m in earn-out and retention benefits for key employees of Adconion subject to the achievement of key performance indicators.

Kontera is a digital content and marketing technology vendor which operates in the US, UK, and Isreal. Its analysis platform analyses data across mobile, Web, and social networks.

The earn-out and retention benefits for key employees under this agreement amount to $US5.8m.

Read More:

2015 State of The IT Channel Survey : IT'S TIME!!! Fill in this year's State of the IT Channel Survey and be in the running to win great prizes. CLICK HERE

Join the ARN newsletter!

Error: Please check your email address.

Tags marketingproductacquisitiontelecomTelcomobileemailsocial networkAmobeewebmobilityKonteraSingapore TelecommunicationsASXplatformAdconionsingteloptusTelecommunicationsadvertising

More about Australian Security ExchangeSingapore Telecommunications

Show Comments
 

Latest News

04:58PM
AppSense takes the wraps off its new analytics platform
04:35PM
SugarCRM beefs up its global executive team with three new hires
Mar 27
'Do Not Call' spam phone call legislation passed
Mar 27
HubOne lands its first channel partnership in Australia
More News
30 Mar
Australian experts to address cybersecurity challenges and solutions at Canberra...
21 Apr
APJ Progress Spark Conference
22 Apr
2015 Innotribe Startup Challenge
27 Apr
Disruptocon
View all events