Wi-Fi demand growing at the hands of 'GenMobile'

The connected generation expect easy access to Wi-Fi networks as 3G/4G data remains costly

With mobile devices shifting elements of business operations from a logistical perspective, ‘GenMobile’, as Aruba Networks brands it, is effectively driving demand for and consequently the growth of Wi-Fi networks.

Aruba identifies GenMobile as employees, customers, suppliers, clinicians, carers, spectators, students, or teachers with a tendency for non-traditional work hours, demand for flexible work locations over higher salaries, and who expect reliable internet by way of Wi-Fi, rather than over 3G/4G or wired connections.

It built the criteria based on a survey of more than 5000 individuals which concluded that GenMobile is shaping working life around mobile devices, and expects employers to adjust policy and structure to accommodate.

“The demand on Wi-Fi and network infrastructure has exponentially increased to the point where simple and limited Wi-Fi access to the Internet is no longer accepted in public places or in the office,” Accucom Systems Integration director, Sam Sarkis, said.

“Everyone now expects that it is their ‘right’ to use whatever device they have at the time to be able to get instant access to the web and therefore by extension, corporate resources from anywhere they happen to be.”

Sarkis also said that the high cost of 3G and 4G mobile data in Australia is further contributing to the growth of demand for Wi-Fi networks.

From a logistical perspective, Aruba’s survey results indicate that 45 per cent of respondents believed to be most productive before 9:00am and after 6:00pm, 51 per cent claimed to use mobile devices to help in lifestyle management, and 53 per cent would prefer their employer paid for a mobile device instead of providing lunch. Additionally, 84 per cent said they would not use a desktop if given a choice by their employers.

“GenMobile represents the confluence of flexible working, bring-your-own-device (BYOD) and always-on connectivity elevating mobility to be a way of life, not just a way of working,” Aruba Australia and New Zealand (A/NZ) managing director, Steve Coad, said.

“This report suggests that GenMobile won’t have patience with companies which do not accommodate their mobile lives. In order to attract and keep the best employees, businesses need to start looking for solutions to ensure levels of empowerment and productivity in this emerging working world.”

According to Aruba, leading employers within its customer portfolio which provide Wi-Fi networks include the Catholic Education Office, KFC, Epworth HealthCare, Feros Care, Australian Open Tennis, Sydney’s Museum of Contemporary Art, and KPMG.

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Tags smartphoneGenMobilelteBring-Your-Own-Device (BYOD)NetworkingTelcomobileTelecommunications4g3gTabletmobilityAruba networks

More about Aruba Wireless NetworksAruba Wireless NetworksCatholic Education OfficeEpworth HealthCareKPMGMuseum of Contemporary Art

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