Australians divided on digital living: Intel Security

Report shows concerns over consequences of online personas

It seems Australians are on the fence when it comes to the implications and consequences of the Internet of Things and connected life.

That is according to Intel Security’s first Safeguarding the Future of Digital Australia in 2025 report, which claims that: 49 per cent are comfortable with tech taking a more dominant role in daily life (16 per cent uncomfortable); 42 per cent think tech is making life more complicated; 39 per cent are okay with wearables transmitting personal information to health providers.

The report is based on a sample of 1260 Australians aged between 18 and 64, 54 per cent of whom thought it was unfair for financial credit ratings or job opportunities to be based on “only reputation” and 68 per cent were concerned that young people’s identity comes from their online persona.

The figures reflect a mixed response to online safety, a chief concern of Intel’s.

“With the rapid changes and advancement in technology that collects and shares personal information, security cannot be an afterthought,” McAfee (part of Intel Security) Asia-Pacific (APAC) chief technology officer (CTO), Sean Duca, said.

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“When you add that we may be implanting technologies into our bodies and relying on them for enhanced function and to keep ourselves healthy, it becomes even more imperative that we can trust them and that we enable a safe future.”

Social media privacy is a key facet in this regard. McAfee global chief privacy officer, Michelle Dennedy, said that digital lives must include controls around privacy so that levels of participation are predetermined in order to shape an online reputation.

But at the end of the day, we tend to lose track of what is and is not private at the hands of ever-changing privacy policies, arguably most of which remain unread.

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Tags surveymcafeeIntel securityInternet of Thingssecurityinternet of everythingWearablesConnected Livingprivacyreport

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