Google usurps Apple as most valuable brand

Tencent, Facebook and Baidu thrive alongside other services companies

Google has surpassed Apple as the most valuable global and technology brand following a 40 per cent increase in brand value over the past year, according to Millward Brown’s Brandz ranking system.

Google Glass, investments in artificial intelligence and a series of partnerships have been key to Google’s $US159 billion value.

The brand consultancy said Google’s outcome is indicative of a trend across services companies which are enjoying average brand value growth of more than 40 per cent while those pushing products chug along at 10 per cent.

Apple itself has fallen 20 per cent in this metric after holding top spot for three consecutive years. Product-dominated vendors Samsung, HP and Sony have faced similar fates; Samsung and HP grew 21 and 19 per cent respectively, while Sony dipped one per cent.

Tencent, Facebook, and Baidu on the other hand thrived, with brand values up 97, 68, and 46 per cent, respectively.

Tencent is a Chinese Internet brand and hit the $US54bn mark, granting it 14th place in the Brandz Top 100.

“Digital service brands such as Google, Facebook, Twitter, Tencent and LinkedIn are now more than just tools, they have become part of our lives,” Millward Brown global Brandz director, Peter Walshe, said.

“They offer new forms of communication that absorb people’s attention and imagination, while also helping them organise the rest of their lives at the same time. To gain more of our mind-space brands such as Google are making ambitious plays across existing category boundaries.”

But while some technology brands are struggling, this remains the largest sector in Brandz Top 100 listing worth $US841bn in 2014.

Read more: ANZ Bank resolves online banking crash

Read More:

Sponsored Content: Collaboration has become the new movement in IT. Servers will become an integral part of this industry transition. Click here to learn more.

Join the ARN newsletter!

Error: Please check your email address.

Tags hardwaremarketingEricssonsiemensIBMproductsLinkedInFacebookservicessamsungAppleGooglebrandMicrosoftciscovendorSAPtwitterintelsonybaiduaccentureTencentOracleHPYahoo

More about AppleFacebookGoogleHPMillward BrownSamsungSony

ARN Directory | Distributors relevant to this article

ARN Directory | Vendors relevant to this article

 
Computerworld
CIO
Techworld
CMO

Latest News

03:32AM
North Korea wants joint probe into Sony hack, warns of consequences if not
12:58PM
Staples says hack may have compromised 1 million-plus payment cards
10:46AM
Judge questions evidence on whether NSA spying is too broad
Dec 20
Twitter parody of North Korea's mouthpiece not afraid to crow over Sony's capitu...
More News
05 May
CeBIT Australia 2015
27 May
World Business Forum Sydney
View all events