EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Google usurps Apple as most valuable brand

Google usurps Apple as most valuable brand

Tencent, Facebook and Baidu thrive alongside other services companies

Google has surpassed Apple as the most valuable global and technology brand following a 40 per cent increase in brand value over the past year, according to Millward Brown’s Brandz ranking system.

Google Glass, investments in artificial intelligence and a series of partnerships have been key to Google’s $US159 billion value.

The brand consultancy said Google’s outcome is indicative of a trend across services companies which are enjoying average brand value growth of more than 40 per cent while those pushing products chug along at 10 per cent.

Apple itself has fallen 20 per cent in this metric after holding top spot for three consecutive years. Product-dominated vendors Samsung, HP and Sony have faced similar fates; Samsung and HP grew 21 and 19 per cent respectively, while Sony dipped one per cent.

Tencent, Facebook, and Baidu on the other hand thrived, with brand values up 97, 68, and 46 per cent, respectively.

Tencent is a Chinese Internet brand and hit the $US54bn mark, granting it 14th place in the Brandz Top 100.

“Digital service brands such as Google, Facebook, Twitter, Tencent and LinkedIn are now more than just tools, they have become part of our lives,” Millward Brown global Brandz director, Peter Walshe, said.

“They offer new forms of communication that absorb people’s attention and imagination, while also helping them organise the rest of their lives at the same time. To gain more of our mind-space brands such as Google are making ambitious plays across existing category boundaries.”

But while some technology brands are struggling, this remains the largest sector in Brandz Top 100 listing worth $US841bn in 2014.

Read More:

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags siemensEricssonmarketinghardwareproductsIBMLinkedInFacebookApplesamsungservicesbrandGoogleMicrosoftSAPvendorciscotwittersonyintelbaiduTencentaccentureOracleHPYahoo

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments