Menu
Google usurps Apple as most valuable brand

Google usurps Apple as most valuable brand

Tencent, Facebook and Baidu thrive alongside other services companies

Google has surpassed Apple as the most valuable global and technology brand following a 40 per cent increase in brand value over the past year, according to Millward Brown’s Brandz ranking system.

Google Glass, investments in artificial intelligence and a series of partnerships have been key to Google’s $US159 billion value.

The brand consultancy said Google’s outcome is indicative of a trend across services companies which are enjoying average brand value growth of more than 40 per cent while those pushing products chug along at 10 per cent.

Apple itself has fallen 20 per cent in this metric after holding top spot for three consecutive years. Product-dominated vendors Samsung, HP and Sony have faced similar fates; Samsung and HP grew 21 and 19 per cent respectively, while Sony dipped one per cent.

Tencent, Facebook, and Baidu on the other hand thrived, with brand values up 97, 68, and 46 per cent, respectively.

Tencent is a Chinese Internet brand and hit the $US54bn mark, granting it 14th place in the Brandz Top 100.

“Digital service brands such as Google, Facebook, Twitter, Tencent and LinkedIn are now more than just tools, they have become part of our lives,” Millward Brown global Brandz director, Peter Walshe, said.

“They offer new forms of communication that absorb people’s attention and imagination, while also helping them organise the rest of their lives at the same time. To gain more of our mind-space brands such as Google are making ambitious plays across existing category boundaries.”

But while some technology brands are struggling, this remains the largest sector in Brandz Top 100 listing worth $US841bn in 2014.

Read More:

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags siemensEricssonmarketinghardwareproductsIBMLinkedInFacebookApplesamsungservicesbrandGoogleMicrosoftSAPvendorciscotwittersonyintelbaiduTencentaccentureOracleHPYahoo

Upcoming

Slideshows

IN PICTURES: Windows 10 Sydney launch

IN PICTURES: Windows 10 Sydney launch

Tech lovers and party-goers alike headed down to Mrs Macquarie's Chair to be part of the world-first Windows 10 Launch Party. The night featured a presentation by Microsoft Australia managing director, Pip Marlow, DJs, live demonstrations and digital artistry by Lister.

IN PICTURES: Windows 10 Sydney launch
In Pictures: User guide to Windows 10

In Pictures: User guide to Windows 10

If you’re going for an immediate upgrade to Windows 10 from your Windows 7 or Windows 8/8.1 computer, this guide will get you up to speed as quickly as possible.

In Pictures: User guide to Windows 10

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments