Menu
Pure Storage signs Southern Cross and Oriel as Australian resellers

Pure Storage signs Southern Cross and Oriel as Australian resellers

Pure Storate strike distribution deal with Observatory Crest

Flash storage vendor Pure Storage has signed Southern Cross Computer Systems and Oriel Technologies to resell its new entry level and high capacity flash arrays.

The company now has about 15 channel partners across A/NZ including Harbour IT, Engage Technlogies and ACS in New Zealand.

They have also signed Observatory Crest as an Australian distributor.

Pure Storage Country manager, Nigel Peach, told ARN Oriel Technlogies would focus on virtual infrastructure, while Southern Cross would target high-end enterprise mechanical disk arrays.

"We have a particular partner Oriel technologies, which has based its market on desktop and they wanted to be the first multi-tenanted desktop-as-a-service provider," he said.

"Southern Cross has signed up to resell 'Pure' and we are really working with Southern Cross to target the high-end mechanical disk arrays."

He said Southern Cross had an "enterprise pedigree" and that they saw Pure Storage as a way of extending their reach to go after new markets in the high end.

Read more: Deloitte reveals 2013 Technology Fast 50 winners

"Partners are trying to work out in their own minds which products do they target to which market, and which solutions do they take to that market."

The signing coincides with the next generation release of the Purity Operating Environment, Purity 4.0.

The new software features FlashRecover: a set of fully integrated, space-efficient replication, snapshot, and policy management services that offer protection against disaster and data loss.

Read more: Fusion-io to partner Oriel Technologies in A/NZ reseller agreement

Peach said the price of the 405 flash array was going to challenge hybrid disk manufacturers who believed that shuffling data between flash and disk was good enough.

"Why would you buy a hybrid array when you can buy an all flash array with sub-millisecond latency for transactions."

Peach said an ASX-listed company had also made the decision to move to all flash.

Read more: Harbour IT becomes first Australian gold partner for Pure Storage

"We are replacing all the mechanical disk at the organisation," he said.

"What we are seeing now is the uptake of the technology and the ability to have one platform that can run multiple applications and multiple databases, and multiple technologies have really allowed people to make that all flash enterprise decision."

Read More:

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Pure storage country managerOriel TechnologiesObservatory CrestSouthern Cross Computer Systemsnigel peach

Upcoming

Slideshows

In Pictures: Houston, we have a bug - 9 famous software glitches in space

In Pictures: Houston, we have a bug - 9 famous software glitches in space

There’s never a good time to run into software bugs, but some times are worse than others - like during a mission to space. Spacecraft of all shapes and sizes rely heavily on software to complete their objectives. But those missions can be quickly ended by the simplest of human errors when writing code. The omission of an overbar here or overflow error checking code there can mean the difference between success or failure, not to mention the loss of hundreds of millions of dollars, years of work and, on manned missions, human life. Use the arrows above to read about 9 examples that show that, despite the care with which these systems are built, bugs have occurred in spacecraft software since we started to fling rockets into space - and will, no doubt, continue to crop up.

In Pictures: Houston, we have a bug - 9 famous software glitches in space
IN PICTURES: Windows 10 Sydney launch

IN PICTURES: Windows 10 Sydney launch

Tech lovers and party-goers alike headed down to Mrs Macquarie's Chair to be part of the world-first Windows 10 Launch Party. The night featured a presentation by Microsoft Australia managing director, Pip Marlow, DJs, live demonstrations and digital artistry by Lister.

IN PICTURES: Windows 10 Sydney launch

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments