EDGE 2015 is starting in

Find out more EDGE 2015
Menu
Australians embrace world's first 'social telco'

Australians embrace world's first 'social telco'

Yatango records 30 per cent growth month-on-month in first year

Yatango founder and chief executive Andy Taylor.

Yatango founder and chief executive Andy Taylor.

Mobile users are embracing the world's first 'social telco' - Yatango - as the Australian company records strong growth with its first product.

Yatango Mobile has grown 30 per cent month-on-month, just a year after launching in the Australian market.

Yatango Mobile is a SIM only service, which operates on the Optus network and leverages social media.

It allows customers to connect with Facebook friends to get almost 50 per cent of per minute call rates and offers credit for users who recruit friends.

It has also ditched call centres, providing only online support.

Yatango founder and chief executive, Andy Taylor, said the company had spent the past year developing a technology platform that empowered consumers.

"We are building a community where our customers are empowered with real-time transparency, self-service and crowd sourced support," he said.

Read more: Yatango bids for deflecting Kogan Mobile customers

"Customers are rewarded for inviting friends and family to the service and gain points that are redeemable across Yatango Mobile and other vertical sectors that we plan to launch in the future."

It has also launched 4G on Yatango Mobile Yatango Mobile and SIMS are now available in DickSmith, Tech2Go and 7Eleven stores around the country.

Taylor said while others in the market were retrofitting and re-shaping their business models to meet market changes and regulatory pressure, Yatango had thrown the ‘traditional’ model out the window and built an entirely new platform with the customer at the centre.

Read more: Yatango Mobile calls on social media

"Yatango Mobile doesn’t hide behind data and usage – it doesn’t need to," he said.

"The Yatango platform does the hard work for customers, crunching numbers to show them what they do and don’t use and what they should and shouldn’t be paying for.

"In a market where more than 80 per cent of Australians are paying more than they need to for services each month, on average, we have saved our customers more than 50 per cent per month of their mobile spend since switching from their tier one telecommunications provider.”

Read more: ANZ Bank resolves online banking crash

Read more: Telco disruptor launches Yatango Shopping

EDGE 2015:: For all the latest on EDGE 2015 including the keynote speakers visit the EDGE mini-site now

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Andy TaylorYatango founder and chief executivesocial telcoYatango MobileTech2Go and 7ElevenoptusDickSmithFacebook

Upcoming

Slideshows

In Pictures: 7 things we hate about Twitter

In Pictures: 7 things we hate about Twitter

You probably either love Twitter for its quirkiness and brevity or see it as a pointless waste of time. After nearly a decade on the social scene, Twitter still needs to improve its user experience and fill in notable gaps in the service. These seven problems are long overdue for a fix.

In Pictures: 7 things we hate about Twitter
IN PICTURES: EDGE 2015 - Sponsor Briefing

IN PICTURES: EDGE 2015 - Sponsor Briefing

With EDGE 2015 rapidly approaching, ARN and Reseller News NZ held a Sponsors Briefing where ARN publisher and president, Susan Searle, and Events Manager, Alexandra West, ran through the considerable logistics in detail. Attendees then enjoyed some splendid canapes and drinks. EDGE is designed to bring the A/NZ channel together in a collaborative and educational environment. Themed around channel channel leadership, EDGE will be held at the Sheraton Mirage, Port Douglas, July 20-23. Photos by MIKE GEE.

IN PICTURES: EDGE 2015 - Sponsor Briefing
In Pictures: Robots that cook, clean, sing and dance

In Pictures: Robots that cook, clean, sing and dance

Cooking, learning language and doing the laundry are a few of the human skills demonstrated by.real humanoid bots featured in the National Geographic movie Robots.

In Pictures: Robots that cook, clean, sing and dance

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments