Menu
Australians embrace world's first 'social telco'

Australians embrace world's first 'social telco'

Yatango records 30 per cent growth month-on-month in first year

Yatango founder and chief executive Andy Taylor.

Yatango founder and chief executive Andy Taylor.

Mobile users are embracing the world's first 'social telco' - Yatango - as the Australian company records strong growth with its first product.

Yatango Mobile has grown 30 per cent month-on-month, just a year after launching in the Australian market.

Yatango Mobile is a SIM only service, which operates on the Optus network and leverages social media.

It allows customers to connect with Facebook friends to get almost 50 per cent of per minute call rates and offers credit for users who recruit friends.

It has also ditched call centres, providing only online support.

Yatango founder and chief executive, Andy Taylor, said the company had spent the past year developing a technology platform that empowered consumers.

"We are building a community where our customers are empowered with real-time transparency, self-service and crowd sourced support," he said.

Read more: Yatango bids for deflecting Kogan Mobile customers

"Customers are rewarded for inviting friends and family to the service and gain points that are redeemable across Yatango Mobile and other vertical sectors that we plan to launch in the future."

It has also launched 4G on Yatango Mobile Yatango Mobile and SIMS are now available in DickSmith, Tech2Go and 7Eleven stores around the country.

Taylor said while others in the market were retrofitting and re-shaping their business models to meet market changes and regulatory pressure, Yatango had thrown the ‘traditional’ model out the window and built an entirely new platform with the customer at the centre.

Read more: Yatango Mobile calls on social media

"Yatango Mobile doesn’t hide behind data and usage – it doesn’t need to," he said.

"The Yatango platform does the hard work for customers, crunching numbers to show them what they do and don’t use and what they should and shouldn’t be paying for.

"In a market where more than 80 per cent of Australians are paying more than they need to for services each month, on average, we have saved our customers more than 50 per cent per month of their mobile spend since switching from their tier one telecommunications provider.”

Read more: ANZ Bank resolves online banking crash

Read more: Telco disruptor launches Yatango Shopping

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Andy TaylorYatango founder and chief executivesocial telcoYatango MobileTech2Go and 7ElevenoptusDickSmithFacebook

Upcoming

Slideshows

In Pictures: Houston, we have a bug - 9 famous software glitches in space

In Pictures: Houston, we have a bug - 9 famous software glitches in space

There’s never a good time to run into software bugs, but some times are worse than others - like during a mission to space. Spacecraft of all shapes and sizes rely heavily on software to complete their objectives. But those missions can be quickly ended by the simplest of human errors when writing code. The omission of an overbar here or overflow error checking code there can mean the difference between success or failure, not to mention the loss of hundreds of millions of dollars, years of work and, on manned missions, human life. Use the arrows above to read about 9 examples that show that, despite the care with which these systems are built, bugs have occurred in spacecraft software since we started to fling rockets into space - and will, no doubt, continue to crop up.

In Pictures: Houston, we have a bug - 9 famous software glitches in space
IN PICTURES: Windows 10 Sydney launch

IN PICTURES: Windows 10 Sydney launch

Tech lovers and party-goers alike headed down to Mrs Macquarie's Chair to be part of the world-first Windows 10 Launch Party. The night featured a presentation by Microsoft Australia managing director, Pip Marlow, DJs, live demonstrations and digital artistry by Lister.

IN PICTURES: Windows 10 Sydney launch

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments