Mobile users are embracing the world's first 'social telco' - Yatango - as the Australian company records strong growth with its first product.
Yatango Mobile has grown 30 per cent month-on-month, just a year after launching in the Australian market.
Yatango Mobile is a SIM only service, which operates on the Optus network and leverages social media.
It allows customers to connect with Facebook friends to get almost 50 per cent of per minute call rates and offers credit for users who recruit friends.
It has also ditched call centres, providing only online support.
Yatango founder and chief executive, Andy Taylor, said the company had spent the past year developing a technology platform that empowered consumers.
"We are building a community where our customers are empowered with real-time transparency, self-service and crowd sourced support," he said.
"Customers are rewarded for inviting friends and family to the service and gain points that are redeemable across Yatango Mobile and other vertical sectors that we plan to launch in the future."
It has also launched 4G on Yatango Mobile Yatango Mobile and SIMS are now available in DickSmith, Tech2Go and 7Eleven stores around the country.
Read more: Yatango Mobile calls on social media
Taylor said while others in the market were retrofitting and re-shaping their business models to meet market changes and regulatory pressure, Yatango had thrown the ‘traditional’ model out the window and built an entirely new platform with the customer at the centre.
"Yatango Mobile doesn’t hide behind data and usage – it doesn’t need to," he said.
"The Yatango platform does the hard work for customers, crunching numbers to show them what they do and don’t use and what they should and shouldn’t be paying for.
"In a market where more than 80 per cent of Australians are paying more than they need to for services each month, on average, we have saved our customers more than 50 per cent per month of their mobile spend since switching from their tier one telecommunications provider.”