Menu
Australians embrace world's first 'social telco'

Australians embrace world's first 'social telco'

Yatango records 30 per cent growth month-on-month in first year

Yatango founder and chief executive Andy Taylor.

Yatango founder and chief executive Andy Taylor.

Mobile users are embracing the world's first 'social telco' - Yatango - as the Australian company records strong growth with its first product.

Yatango Mobile has grown 30 per cent month-on-month, just a year after launching in the Australian market.

Yatango Mobile is a SIM only service, which operates on the Optus network and leverages social media.

It allows customers to connect with Facebook friends to get almost 50 per cent of per minute call rates and offers credit for users who recruit friends.

It has also ditched call centres, providing only online support.

Yatango founder and chief executive, Andy Taylor, said the company had spent the past year developing a technology platform that empowered consumers.

"We are building a community where our customers are empowered with real-time transparency, self-service and crowd sourced support," he said.

Read more: Yatango bids for deflecting Kogan Mobile customers

"Customers are rewarded for inviting friends and family to the service and gain points that are redeemable across Yatango Mobile and other vertical sectors that we plan to launch in the future."

It has also launched 4G on Yatango Mobile Yatango Mobile and SIMS are now available in DickSmith, Tech2Go and 7Eleven stores around the country.

Taylor said while others in the market were retrofitting and re-shaping their business models to meet market changes and regulatory pressure, Yatango had thrown the ‘traditional’ model out the window and built an entirely new platform with the customer at the centre.

Read more: Yatango Mobile calls on social media

"Yatango Mobile doesn’t hide behind data and usage – it doesn’t need to," he said.

"The Yatango platform does the hard work for customers, crunching numbers to show them what they do and don’t use and what they should and shouldn’t be paying for.

"In a market where more than 80 per cent of Australians are paying more than they need to for services each month, on average, we have saved our customers more than 50 per cent per month of their mobile spend since switching from their tier one telecommunications provider.”

Read more: ANZ Bank resolves online banking crash Read more: Telco disruptor launches Yatango Shopping

Follow Us

Join the ARN newsletter!

Error: Please check your email address.

Tags Andy TaylorYatango founder and chief executivesocial telcoYatango MobileTech2Go and 7ElevenoptusDickSmithFacebook

Upcoming

Slideshows

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)

VMware recently held an Asia-Pacific and Japan party for its partners in San Francisco following two days of keynotes and sessions. Whilst mingling and enjoying drinks and finger food, the partners were joined by VMware management who also took the opportunity to let their hair down to have some fun.

IN PICTURES: VMworld 2015 Asia-Pacific and Japan party (+ 32 photos)
IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

VMware's sponsors and partners used the opportunity at VMworld 2015 to showcase some of their technologies. At an exhibition hall, these vendors educated those that popped by their stands on these solutions and addressed some of the issues surrounding mobility, datacentres, and the Cloud. SOme of the big names there included f5, Palo Alto Networks, HP, Intel, Samsung, and Symantec.

IN PICTURES: VMworld 2015 sponsor and partner showcase (+41 photos)

iasset.com is a channel management ecosystem that automates all major aspects of the entire sales, marketing and service process, including data tracking, integrated learning, knowledge management and product lifecycle management.

Show Comments